Which platform is equilibra.it built on?

equilibra.it, Equilibra's supplements and cosmetics online shop, is built on Shopify, with a customised theme. It is managed and developed every day by Digital Runner, a digital marketing agency in Turin, together with the client.

How are the equilibra.it collections organised?

Supplements are browsed by need, such as vitamins, magnesium, sports performance, vitality and energy, collagen, sleep and relaxation, and gut health. The collections are built on website insights and designed for SEO and GEO, meaning for Google and for AI answer engines.

Which platform is equilibra.it built on?

equilibra.it, Equilibra's supplements and cosmetics online shop, is built on Shopify, with a customised theme. It is managed and developed every day by Digital Runner, a digital marketing agency in Turin, together with the client.

How are the equilibra.it collections organised?

Supplements are browsed by need, such as vitamins, magnesium, sports performance, vitality and energy, collagen, sleep and relaxation, and gut health. The collections are built on website insights and designed for SEO and GEO, meaning for Google and for AI answer engines.

EQUILIBRA.IT

Q: Who designed the new layout of the Equilibra website?

The new desktop and mobile layout of equilibra.it, with the menu that splits the catalogue into supplements and cosmetics and lets people browse by category, by goal or among the best sellers, was created by Digital Runner.

B2C · the Shopify online shop for supplements and cosmetics, with a customised theme

Industry: Wellness & Cosmetics equilibra.it ↗

IN SHORT

equilibra.it is the online shop of Equilibra, a Turin brand of food supplements and cosmetics, built on Shopify. Digital Runner manages and develops it every day together with the client, on a customised theme: new pages and collections, offers, promotional packs and the changes required by e-commerce regulations. The latest piece of work is the new desktop and mobile layout, with a menu that splits the catalogue into supplements and cosmetics and lets people browse by category, by goal or among the best sellers, and collections organised by need, designed for SEO and GEO too. It's one part of the wider project we run for Equilibra.

Home del nuovo sito Equilibra: The power of In & Out Beauty

The shop

WHAT EQUILIBRA.IT IS

CLIENT: Equilibra
Turin
PLATFORM: Shopify,
customised theme
CATALOGUE: 142 supplements,
146 cosmetics products
WHAT WE DO: Layout and menu, collections,
day-to-day management,
SEO and GEO

Equilibra is a Turin brand of food supplements and cosmetics, sold in pharmacies, in supermarkets, on Amazon and in its own online shop. equilibra.it is the brand's online shop, built on Shopify.

The catalogue is huge: vitamins and minerals, magnesium and potassium, collagen, products for energy, sleep and sport, and a complete range for face, body and hair care. A shop like this has to help people find the right product in a few clicks, even if they don't know its name.

The goal: A shop that guides people searching by need through nearly three hundred products, that the client can update every day without effort, and that gets found on Google and in AI answers.