ASO Facile: the online training portal

01The portal

A NEW PORTAL,
WRITTEN FROM SCRATCH

We have just rebuilt asofacile.it from scratch. After the first site on WooCommerce, the new portal is a bespoke application: 35 courses, a private area for learners, a dashboard for dental practices and an admin panel designed around the rules of distance learning.

You choose a course or a bundle of 3 or 5, pay by card, Apple Pay, Google Pay, Satispay or bank transfer, follow the lesson with a player that respects distance learning rules and, once you pass the test, download the certificate straight away. Practices buy courses for their assistants on a single invoice. And from the old site we brought over accounts, orders and more than 9,000 certificates.

Catalogue, bundles and basket with automatic discounts
A player that follows distance learning rules
Dashboard for practices, with each assistant's hours
A register of hours that stands up to an inspection

Visit asofacile.it

Il catalogo di asofacile.it: 35 corsi di aggiornamento ASO, con filtri per categoria e docente — The catalogue of 35 courses.

Scheda del corso QualificASO su asofacile.it, con prezzo, ore e attestato incluso — A course page.

Componi il tuo bundle: le card dei corsi nella home di asofacile.it — Bundles are put together from the home page.

02Logo and brand identity

A WORLD
OF TOY BRICKS

We look after all of ASO Facile's communication, starting with the logo and the brand identity: colours, typefaces, certificates, emails, graphics for social media and campaigns.

Its most recognisable feature is the world of toy bricks: the assistant in a light-blue uniform celebrating her certificate, the reception desk, the page that cannot be found, even the practice decorated for Halloween. Mandatory training told with a smile, which ASOs recognise at first glance.

L'assistente ASO Facile in mattoncini mostra il suo attestato tra i coriandoli

L'assistente in mattoncini cerca con la lente tra i mattoncini, l'immagine della pagina 404

La mascotte ASO Facile in mattoncini nello studio decorato per Halloween

L'attestato incorniciato su una scrivania in mattoncini

La mascotte ASO Facile in mattoncini dentro uno studio dentistico

La receptionist in mattoncini beve un caffè mentre il telefono tace e la chat risponde da sola sullo schermo

03Conversly

MORE THAN 70%
FEWER PHONE CALLS

How do I download my certificate? How many hours have I already done? Can the practice pay for me? These questions all used to reach the office phone. Today the portal is answered by Conversly, our chatbot, which knows the courses, the training rules and how the portal works.

On its own it has cut the number of phone calls from learners by more than 70%. People get an answer straight away, at any hour, and the office only receives the cases that really need a person.

-70%
phone calls from learners: 24/7
answers on the portal

Discover Conversly

Every hour written on the certificate
is an hour the register
can prove.

La segreteria in mattoncini con la cartina e il telefono, dalla pagina Contatti

04SEO, GEO and articles

ARTICLES
THAT LEAD TO THE COURSES

We look after the portal's SEO and write the blog articles, each tied to a course in the catalogue: anyone looking for information about their job finds the answer and, just below it, the course that goes into more depth.

We also work on GEO, so that the pages are understood and cited by AI answer engines. And every public page of the portal is served already written, ready to be read by Google and by social media previews.

26
articles published on the blog: 95
pages in the sitemap

05Social and campaigns

FACEBOOK, INSTAGRAM
AND GOOGLE ADS

We run ASO Facile's Facebook and Instagram accounts and the campaigns on Google Ads, Instagram and Facebook. The period that matters most is the end of the year, when ASOs have to complete their 10 hours by 31 December: that is when the campaigns step up.

Promotions share the brand's tone, like the wheel of fortune that gives away course discounts. And every order carries its source with it, so you can see which campaign brought in which enrolment.

The wheel of fortune.

Grafica ASO Facile: Gira la ruota, sconti fino al 20% sui corsi ASO

Grafica ASO Facile: Alice alza il trofeo del 20% di sconto davanti alla ruota

L'assistente in mattoncini corre con la borsa della spesa e il corso sul tablet

06Newsletters and automations

THE RIGHT EMAILS,
AT THE RIGHT TIME

We manage the newsletters and all the marketing automation: the welcome for new sign-ups, order confirmations, the certificate as soon as the test is passed, reminders to practices when the courses they bought are about to expire, end-of-year promotions.

Every email goes out on its own, at the moment it is needed, and brings the learner one step closer to her 10 hours.

Automated emails for sign-up, order and certificate
Reminders to practices 30 and 7 days before expiry
Newsletters and seasonal promotions

Il team in mattoncini attorno al tavolo delle riunioni

07The admin panel

A REGISTER
THAT CANNOT BE REWRITTEN

For administrators we built a panel with two-factor authentication: orders, refunds and exports for invoicing, the source of every order, a catalogue they manage themselves, and statistics.

At its heart is the attendance register: for each learner, sessions, attendance checks, exam attempts and certificate, with rows that can only be added and a digital fingerprint every night. In front of an accrediting body or an inspector, every hour can prove it was actually done.

Una festa di diploma in mattoncini, con le assistenti che festeggiano l'attestato

08Research and development

ALWAYS
ONE STEP AHEAD

ASO Facile is not a project you hand over and close. We update it constantly and use it as a lab: new features for learners and practices, tests on payments and promotions, improvements to the chatbot, new content formats.

That is why, in just a few years, it has become one of the go-to portals in Italy for ASO training.