Skip to content

PAPILIO

B2C · shower enclosure showroom and bathroom renovations, in Turin

IN SHORT

Papilio is a Turin showroom that sells CSA's made-to-measure shower enclosures to the public, as a CSA distributor, and renovates bathrooms: it replaces enclosures, shower trays and baths in a single day, with no building work. For Papilio, Digital Runner looks after the website and its pages, the chatbot, social media, photo shoots, the Meta and Google Ads campaigns that bring in home survey requests, the landing pages linked to the contacts database, the newsletter and content for people who need to redo their bathroom.

The client

WHO PAPILIO ARE

CLIENT
Papilio Box Doccia
showroom, Turin
WHAT IT SELLS
CSA made-to-measure shower enclosures,
bathroom renovations
AUDIENCE
Homeowners in Turin
and the surrounding province
WHAT WE DO
Website, chatbot, social,
photo shoots, Meta and Google Ads,
contacts database, newsletter

Papilio is a showroom in Turin, in Piazza Pitagora, that sells CSA's made-to-measure shower enclosures to homeowners, as a CSA distributor, and renovates bathrooms. The promise is simple: your new shower enclosure in a single day, with no building work, and one point of contact from the home survey to the installation.

People looking for Papilio almost always share the same fear: the building work. Dust, builders for weeks, the bathroom out of use. Or there is an elderly parent and the bath has become a hazard. Our job is to get the right answer to the right person, right when they are looking for it.

The goal: Bring in home survey and quote requests from homeowners in Turin and the surrounding province, and make Papilio known as the showroom to trust with your bathroom.

How we work

FROM SEARCH
TO HOME SURVEY

A simple method: content that answers the fears of people redoing their bathroom, campaigns that bring in requests, a database that never loses one.

  1. 01

    Social and photo shoots

    Getting seen

    Before and after, the showroom, bathrooms redone in a day: images that make people want a new bathroom.

  2. 02

    Meta and Google Ads

    Getting found

    Campaigns across Turin and its province for people thinking about a new bathroom.

  3. 03

    Website, landing pages and chatbot

    Getting chosen

    Pages on renovation, bathroom safety and completed projects, and Conversly answering at any hour.

  4. 04

    Contacts database

    Losing nobody

    Every home survey request in one place, with notifications to the team.

  5. 05

    Newsletter

    Keeping in touch

    News, promotions and tips for people who have asked for a quote.

Our work for Papilio

A NEW BATHROOM
IN A DAY

A shop selling to homeowners needs to be found close to home and to win people over quickly.

Coppia che sceglie un box doccia nello showroom Papilio

01Campaigns

META AND GOOGLE,
ACROSS TURIN

We run the campaigns on Meta and Google Ads for home survey and quote requests in Turin and its province. On Google, search ads and Performance Max for people already looking for a shower enclosure or a bathroom renovation. On Facebook and Instagram, ads built around different motivations: looks, fear of building work, ease of use for people with limited mobility, the wish for a new bathroom.

And a tone that speaks of Turin: the Mole through the window, neighbourhoods like the Crocetta, the before and after of real bathrooms.

Inserzione di Papilio: una signora davanti al nuovo box doccia, con la Mole Antonelliana alla finestra
The modern bathroom you have always wanted.
Inserzione di Papilio: Torino ci conosce, un bagno in Crocetta con la doccia walk-in
Turin knows us.
Inserzione di Papilio: un nuovo box doccia in un giorno, il prima e il dopo del bagno
Your new shower enclosure in a day.
Inserzione video di Papilio: togli quella vecchia tenda, il prima e il dopo del box doccia
Get rid of that old curtain.
Due installatori montano un nuovo box doccia al posto della vecchia vasca

02Renovations

BATH OUT,
IN 24 HOURS

Papilio does not just sell shower enclosures: it renovates bathrooms. It replaces the old bath with a shower, changes the tray and enclosure, and makes the bathroom safe for people with limited mobility, in a single day's work and with no building work.

On the website we built the pages that explain all this: bathroom renovation, safe showers for the elderly, taps and fittings, completed projects and frequently asked questions, with a brochure to download.

Tecnico Papilio che monta un nuovo piatto doccia
Consulente Papilio che mostra un progetto a una coppia

People redoing their bathroom fear the building work.
We show them
that 24 hours is all it takes.

Cliente nello showroom Papilio a Torino

03Website and contacts

NO REQUEST
IS LEFT WAITING

The campaigns lead to dedicated pages, linked to a contacts database and automatic notifications: every home survey request reaches the person who needs to call back straight away, with its source and the reason the person got in touch.

On Google we rebuilt lead tracking from scratch, so you can see which campaign brings in real requests.

papilioboxdoccia.it
Home page di papilioboxdoccia.it
papilioboxdoccia.it.
Consulente Papilio che mostra un progetto a una coppia

04Conversly

IT ANSWERS EVEN
WHEN THE SHOWROOM IS CLOSED

Papilio's website has Conversly, our chatbot. It knows the shower enclosures, the renovations, the timings and the area covered, and answers at any hour the questions of people thinking about a new bathroom: how long the work takes, whether a builder is needed, how to book a home survey.

When the question becomes a real request, it takes the person to the home survey form, which goes into the contacts database.

05Shoots, social and newsletter

BEFORE AND AFTER,
EVERY WEEK

We do the photo shoots in the showroom and in freshly renovated bathrooms, and with those images we run Papilio's social media to an editorial plan: before and after, tips on choosing an enclosure, answers to the questions everyone asks before redoing their bathroom.

Alongside that there is the blog, with content for people who are still deciding, and the newsletter, to keep in touch with people who have asked for a quote.

Box doccia Papilio con luci a led in un bagno scuro

Who did what

QUESTIONS ABOUT THIS PROJECT

Who handles Papilio Box Doccia's communication?

Digital Runner, a digital marketing agency in Turin, handles Papilio's website, the Conversly chatbot, social media, photo shoots, Meta and Google Ads campaigns, the contacts database and the newsletter.

The services involved

HOW WE GOT THERE

More case studies

OUR WORK

All our work
Running events

RUNNING AND EVENTS

Base Running Team

31,000participants in Base Running races in 2026

Read the case study
Industrial software

B2B & MANUFACTURING

Elisa Industriq Italy · sedApta

58technical articles published on elisaindustriq.it in 2026

Read the case study
Shower enclosures

B2B & MANUFACTURING

CSA Box Doccia

10communication fronts we handle for CSA

Read the case study
Industrial vacuums

B2B & MANUFACTURING

Delfin Industrial Vacuums

170products online for the United States and Canada

Read the case study
Craft beer

FOOD & BEVERAGE

Birra Metzger 1848

8fronts we handle for Turin's historic brewery

Read the case study
Industrial software

B2B & MANUFACTURING

Tebis

99ads published in Italy across LinkedIn, Facebook and Instagram

Read the case study
Wellness & cosmetics

WELLNESS & COSMETICS

Equilibra

B2C · supplements and cosmetics, from e-commerce to social media

Read the case study
Access automation

B2B & MANUFACTURING

ABLE Automation

B2B manufacturing · Italian automation for gates, garages and barriers

Read the case study
Online training

TRAINING

ASO Facile

35online courses, 2 hours each

Read the case study
Running events

RUNNING AND EVENTS

Infront · Verona Run Marathon

Running · Verona Run Marathon and Romeo & Giulietta Half Marathon

Read the case study
Premium spirits

FOOD & BEVERAGE

Compagnia dei Caraibi

Food & beverage · Citadelle, Planteray and Jefferson's, told in Italian

Read the case study
Running events

RUNNING AND EVENTS

Equilibra Running Team

Sport and events · the Mezza, the Dieci and the Notturna che Vale, more than 10,000 runners in a year

Read the case study

Further reading

WE’VE WRITTEN ABOUT IT

All articles

Ready to runWITH US?

Thirty minutes on a video call, or over a coffee if you’re ever in Turin. You tell us where you want to get to, we tell you what we’d do first and why. Then it’s your call.

© 2026 Digital Runner srl · Corso Valdocco 2, Torino · VAT no. 13026050016
Privacy PolicyCookie Policy

Ask for information

Tell us what you need

Someone from the team will reply within one working day.

Or call us: +39 011 19118420