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INFRONT

Running · Verona Run Marathon and Romeo & Giulietta Half Marathon

IN SHORT

Since July 2026 Digital Runner has handled communication for Infront on two international races in Verona: the Verona Run Marathon on 15 November, with a marathon, half marathon and Family Run, and the Romeo & Giulietta Half Marathon in February. We manage the Facebook and Instagram channels and the community, influencers, static posts, carousels, videos, reels and stories, and the campaigns on Facebook and Instagram, with performance tracked on RunAlytics. On race day we will be in Verona to cover the expo and the course live, and one of our team will run the half marathon to post content first-hand.

I runner della maratona attraversano il Ponte Pietra sull'Adige, a Verona

The client

INFRONT, TWO RACES IN VERONA

YEAR
since 2026
CLIENT
Infront
for Verona Run Events
RACES
Verona Run Marathon,
15 November 2026
Romeo & Giulietta Half
Marathon, February 2027
WHAT WE DO
Social, community, influencers,
content and campaigns,
RunAlytics, race-day media

The Verona Run Marathon runs through the streets of Verona in November, with the Arena as a backdrop. The Romeo & Giulietta Half Marathon comes in February, around Valentine's Day, in Italy's most romantic city. They are two flagship events in Italian running, drawing runners from all over Italy and abroad.

Our client is Infront, with whom we look after social media and campaigns for both events. The two races have different personalities, but they speak to the same runner: one who chooses a city to experience as well as a time to beat.

The goal: Increase entries for both races and build a single story that ties them together, from the first summer post to the finish line.

Two races, one direction

VERONA,
FROM NOVEMBER TO FEBRUARY

2
international races, in November and February
4
distances, from the marathon to the Family Run
2
channels managed for each race, Facebook and Instagram
21
kilometres we will be running ourselves

How we work

THREE FRONTS,
ONE STORY

Content sparks the desire to run in Verona, the community and influencers multiply it, and campaigns turn it into entries. And on race day, everything is told live.

  1. 01

    Content

    Telling the story

    Graphics, carousels, videos, reels and stories for both races.

  2. 02

    Community and influencers

    Getting people involved

    Replies to runners, and creators and influencers who share the routes.

  3. 03

    Meta campaigns

    Driving entries

    Ads on Facebook and Instagram for every distance and every audience.

  4. 04

    RunAlytics

    Measuring

    Content and campaign performance, reviewed every day.

  5. 05

    On the course

    Being there

    Coverage from the expo and the course, and the half marathon run first-hand.

Our work for Infront

ITALY'S MOST ROMANTIC
MARATHON AND HALF

Two different races, one in November and one on Valentine's Day, with the same city in the starring role. For both we look after everything that happens on Facebook and Instagram, from content to campaigns, and on race day we take to the streets.

01Social and content

CAROUSELS, REELS
AND STORIES

We run the Facebook and Instagram channels of the Verona Run Marathon and the Romeo & Giulietta Half Marathon, with a plan for each race. We create the static posts, carousels, videos, reels and stories, in Italian and English, because people come from all over the world to run in Verona.

We showcase the official Joma shirts for each distance, the 25th-anniversary medal with the Arena engraved on it, the routes past the monuments and the finish in Piazza Bra.

Carosello della Verona RUN Marathon sulla medaglia dei 25 anni, con l'Arena di Verona
The carousel for the 25th-anniversary medal.
Inserzione della Verona RUN Marathon: la maglia ufficiale della 42K firmata Joma
The official marathon shirt.
Inserzione della Verona RUN Marathon: la maglia ufficiale della 21K
The half marathon shirt.
All'expo della gara una creator filma due runner con il pettorale e la sacca

02Community and influencers

A CITY
THAT TELLS ITS STORY

We look after the community: we reply to runners, gather their stories and share them, because people who have already run in Verona are the best invitation for those who have yet to come.

We also manage the influencers: runners and creators who share the routes, the training and the atmosphere of both races in their own voice, and put the races in front of new audiences.

Inside the Arena, the trailer.

03Campaigns

A CAMPAIGN
FOR EVERY DISTANCE

We run the advertising campaigns on Facebook and Instagram for both races: marathon, half and Family Run in November, and the Romeo & Giulietta half, relay and Family Run in February. Each distance has its own audience and message, from the challenge of 42 kilometres to the run you do as a couple on Valentine's Day.

We track content and campaign performance on RunAlytics, our analytics tool, so we can focus the work on what brings in entries.

Inserzione della Romeo&Giulietta Half Marathon: Running together, finishing in love
Running together, finishing in love.
Inserzione della Romeo&Giulietta Half Marathon: POV dall'alto su Piazza Bra e l'Arena
The bird's-eye POV over Piazza Bra.
Inserzione della Romeo&Giulietta Half Marathon: Io, te, noi... di corsa a Verona
Me, you, us... running in Verona.
Inserzione della Verona RUN Marathon: la maglia della Family Run
The Family Run.

A race in Verona
is not just run. It is told,
kilometre after kilometre.

Una mezza maratona a Verona vista in prima persona, con l'Arena sullo sfondo

04On race day

WE WILL BE ON THE STREETS,
AND ON THE START LINE

On race day we will be in Verona to provide media coverage on social: the expo, the start, the course, the finish in Piazza Bra, told live through stories and reels.

And there is more: one of our team will run the half marathon, experiencing the race from the inside and then posting the content first-hand. Because the best way to make people want to run in Verona is to show it through the eyes of someone running it.

Who did what

QUESTIONS ABOUT THIS PROJECT

Who runs the Verona Run Marathon's social media?

Since July 2026 the Facebook and Instagram channels of the Verona Run Marathon and the Romeo & Giulietta Half Marathon have been run for Infront by Digital Runner, a digital marketing agency in Turin, together with community, influencers, content and campaigns.

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