ADVERTISING
Google Merchant Center: a guide to the product feed and the most common errors
Google Merchant Center is the account where you upload the catalogue that powers Shopping ads, Performance Max and free listings. It works if three…
Here, decisions take seconds
E-commerce & B2C
IN SHORT
People who buy online choose fast. You need clear product pages, campaigns measured on sales, catalogues in order for Google Shopping and Meta, emails that bring people back to buy again and a well-kept presence on marketplaces, from Amazon to TikTok Shop. We work with brands such as Equilibra, CSA Box Doccia and Metzger 1848.
The challenges of the industry
WHAT’S DIFFERENT
IN THIS WORLD
Visits come in, but nobody buys
Campaigns bring people to the site and the checkout loses them. Before raising the budget, it's worth fixing the page.
Christmas comes every year
Christmas, sales, launches. Budget, stock and creatives are prepared months in advance. The week before is too late.
Marketplaces have rules of their own
Amazon, TikTok Shop, social selling. Each channel has its own margins. It has to be added without stealing customers from the website.
The second purchase is worth its weight in gold
Finding a new customer is expensive. Bringing one back costs much less. The margin lies in email, in segmenting customers by interest and in repeat purchases.
In the end, it’s the orders that count
For an online shop the maths is simple: how much it sells, at what margin, and how much each customer costs to win. Everything we propose is measured there. Campaigns that bring in sales. Product pages written for buyers and for Google. Error-free catalogues for Shopping, Meta and Performance Max. Emails that bring customers back to the shop.
From the website to the marketplace
We work with e-commerce businesses in food, cosmetics and bathroom furnishings, with very different catalogues and seasons. For some we manage Amazon alongside the website. For others we’re opening TikTok Shop and social selling. The rule is always the same: we like an extra channel if it leaves more margin. Revenue on its own isn’t enough.
In this industry
THE WORK WE’VE DONE HERE
We’ve written about it
WHAT WE’VE WRITTEN ABOUT IT
WEB & E-COMMERCE
E-commerce conversion rate: what it is and how to improve it
E-commerce conversion rate is the percentage of visits that turn into an order, and in Italy there's no reliable, up-to-date average figure: the most…
ADVERTISING
Google Shopping: how it works and when it pays off
In Italy, the CPC for the most commercial searches about Google Shopping campaigns (€10.82) is almost seven times higher than for the generic search…
WEB & E-COMMERCE
Selling on Amazon: a practical guide for SMEs in Italy
A practical guide for Italian SMEs that want to sell on Amazon: from choosing between the Individual and Professional plans, to FBA or FBM logistics,…
SOCIAL & CONTENT
TikTok Shop in Italy: what it is, how it works and why your business should be there
TikTok Shop arrived in Italy in March 2025 and lets you sell directly in the app through tagged videos, live shopping and product showcases, with no…
WEB & E-COMMERCE
Food ecommerce: how to build the sales funnel from first order to loyal customer
Selling food online isn't something you can improvise: you need a funnel that takes the customer from the first click through to repeat purchase.…
The questions we get asked
THE QUESTIONS WE GET ASKED MOST
Which channel should an e-commerce business start with?
Almost always with the people already looking for you: Google Shopping and search ads, with a tidy product catalogue. Then Meta, to reach new people and bring back those who visited the site. Then email, to bring back those who bought. TikTok when the product and price lend themselves to impulse buying.
Is selling on TikTok Shop worth it?
For low-to-mid-priced impulse products (fashion, cosmetics, artisan food), yes, even without followers. For B2B and complex services, no. We check it with a test.