Anteprima di una email su telefono, dettaglio della mano che scorre

Getting read

Email Marketing Automation

JUDGED ON: Replies and sales. Open rates on their own say very little
THE LIST: It's yours and it needs to be kept clean, even when it hurts
THE FREQUENCY: Whatever you can keep up while still having something to say

IN SHORT

Automated emails (welcome, abandoned basket, behaviour-triggered messages, re-engagement) are a small share of what gets sent and bring in a huge share of email sales. We design them, write them and connect them to your e-commerce and CRM. Before anything else, though, we get the domain in order, so the emails actually arrive.

One email leads to another

SEQUENCES THAT SEND THEMSELVES

ONE FLOW, FOUR STAGES

01
ENTRY
Form submitted
02
CONDITION
Lead scoring
03
ACTION
Email sequence
04
EXIT
Handover to sales

Built once, it works every night. The hard part isn’t the tool: it’s deciding what happens to someone who downloads a catalogue at 11 pm on a Tuesday and then goes quiet.

What’s included

WHAT WE DO,
IN PRACTICE

01
Emails that work on their own
Welcome, abandoned basket, post-purchase, repeat purchase, re-engagement. Flows that run by themselves all year round.
02
A newsletter with the same voice
An editorial plan consistent with the automated flows, so the people receiving them hear a single voice.
03
The right message for the right person
Contacts segmented by behaviour, value, interests and stage of their relationship with you.
04
Emails that reach the inbox
SPF, DKIM and DMARC configured (the signatures that prove the email really comes from you), clean lists, a well-kept domain reputation. An email that ends up in spam doesn't count.
05
The right tool for you
Klaviyo for e-commerce, HubSpot and ActiveCampaign for companies selling to other businesses, Brevo for getting started. All connected to your website, shop and CRM.

Fewer emails, written for someone

Automated emails are a small part of what gets sent and a large part of what gets sold. A well-written welcome, a basket reminder, a tip after the purchase. We design them by following the customer journey and write them in the same voice as the rest of your communication.

When automated flows and newsletters work well together, the results come in steadily. We keep the two together and measure them on the revenue and leads they bring, not just on open rates.

How we work

FROM THE CONTACT LIST TO THE FIRST REPLY

Pulizia di una lista contatti sul foglio di calcolo

Bozza di email corretta a matita accanto al portatile

Email di carrello abbandonato che arriva sul telefono

Report di una campagna email con aperture e clic

STEP 01 OF 04

01
We clean up the list
Consent, segments, dead addresses. A smaller, clean list brings more results than a big one full of ghosts, and keeps you out of spam.
02
We write something worth reading
One idea per email, a reason to open it and a reason to reply. Design helps, but the copy does the work.
03
We connect the behaviours
Abandoned basket, catalogue downloaded, quote not signed. Every action triggers the right sequence.
04
We watch what happens
Clicks, replies, unsubscribes, sales. Every month we cut what doesn't work and rewrite what only half works.

WHAT WE WORK WITH

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We did it for

THE PROJECTS WHERE
WE DID IT

All our work

Running events

RUNNING AND EVENTS

Base Running Team

31,000participants in Base Running races in 2026

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Industrial software

B2B & MANUFACTURING

Elisa Industriq Italy · sedApta

58technical articles published on elisaindustriq.it in 2026

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Shower enclosures

B2B & MANUFACTURING

CSA Box Doccia

10communication fronts we handle for CSA

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Better said up front

WHEN WE ADVISE AGAINST EMAIL MARKETING

The list has been bought

We don't work on bought lists. Besides the legal risk, you burn the domain and then can't even reach the people who are waiting for your emails.

You have nothing to say

Without useful content, all that's left is promotions, and promotions get tiring fast. First you find something to say.

You want to send one a month "just to be there"

It costs little and returns nothing. Better a few well-made emails, when there's a real reason to write them.

The questions we get asked

THE QUESTIONS WE GET ASKED MOST

What is email marketing automation?

It's emails that go out by themselves when someone does something: signs up, abandons a basket, downloads a catalogue, hasn't bought anything for six months. You write them once and they work every day, with a message suited to the moment.

Can AI write the emails for us?

It helps choose send times and subject lines and personalise messages. Strategy and brand voice are still work for people. We use it as a tool, and the ones deciding what to say and to whom are us, together with you.

Where do we start?

With domain authentication and a clean list. Then the welcome email, which is almost always the one that performs best. From there we add the behaviour-triggered flows.

We’ve written about it

WHAT WE’VE WRITTEN ABOUT IT

All articles

AUTOMATION & AI