Trust is built every day
Wellness & Cosmetics
IN SHORT
People who buy a supplement or a cream want to be able to trust it. And trust builds one post at a time, over months. For supplement, cosmetics and personal care brands we run social media every day, write content that explains, run campaigns aimed at people who already know the brand and look after e-commerce and marketplaces. Always within the limits of what the law allows you to say. We do it, for example, with Equilibra.
The challenges of the industry
WHAT’S DIFFERENT
IN THIS WORLD
You have to be there all year round
A consumer brand lives on a daily presence, on every channel. With one voice, from January to December.
Many products, many different people
Supplements, cosmetics, a sports line: the people who buy them have different needs and look for different messages. The brand identity stays one.
Pharmacy, supermarket and online
Digital helps the other channels sell. Content informs people and takes them to the shelf or the basket.
What you can say is regulated
For supplements and cosmetics, the permitted claims are set by law. Creativity works within those boundaries.
One voice, on every channel
For Equilibra we look after all things digital: content, social media, e-commerce, campaigns, newsletter. Every piece has to sound like the brand, every day of the year. That’s how a name found in pharmacies, supermarkets and online stays consistent between what it promises and what people find.
First explain, then sell
In wellness, people want answers before they choose. What’s in it? Who is it for? When do you use it? Content that answers these questions, on social media, on the website and in emails, builds the trust that later becomes a purchase, in store or in the basket.
In this industry
THE WORK WE’VE DONE HERE
The questions we get asked
THE QUESTIONS WE GET ASKED MOST
Which channels work for cosmetics?
Instagram and TikTok for content and community, with Meta and TikTok campaigns aimed at people who already know the brand. Amazon and the website to sell. Email to drive repeat purchases. SEO for questions about products and ingredients, because people who search want to understand before they buy.