What we do
Turin, since 2024About usLet’s talk
30 minutes with the person who will run your project.
+39 011 19118420
messaggi@digitalrunner.it
Monday to Friday, 9:00–17:00 (CET)
IN SHORT
We design and build fast, accessible websites and online shops made to turn visits into customers, on WordPress, Shopify or with code we write ourselves. Existing sites we improve with testing, analysis of how people move around and work on the pages that matter most. Every campaign ends up on the website, so the website has to hold up.
How a page is put together
We build in blocks, in order of importance: first what visitors need to understand, then what they need to do.
01Speed
Core Web Vitals checked before launch, not after Google flags them.
02Accessibility
Contrast, keyboard, screen readers. Since 2025 it has also been the law in Europe.
03Measurable
Events and conversions wired in from day one, not added six months later.
04Easy to update
Whoever works on it after us must be able to do so without calling us.
Online shops we have built
Training courses, beer, supplements, industrial vacuums sold in North America. We choose the platform based on what is being sold and who will run it afterwards: Shopify, WooCommerce or code written for the job.
Custom
Refresher courses for dental assistants. From the first WooCommerce site to a custom-built platform, with a catalogue, user area and online payments.
Custom + WooCommerce
The beer shop on WooCommerce, with prices synced to Merchant Center, and around it custom-built event pages: presales, brewery tours, the Horeca day.
Shopify Plus
Supplements and cosmetics. The Shopify Plus shop works together with social media, campaigns, Klaviyo emails and Amazon, with a single reading of the numbers.
WooCommerce
The Vacuum Kiosk, a B2B e-commerce site for industrial vacuums in the United States and Canada: in-stock models for sale, taxes calculated state by state, price requests for the others.
GAME · LEAD CAPTURE
A pop-up you spin that assigns a personal, single-use discount code and sends the contact into the email flows. We built it for ASO Facile and for Metzger 1848: the list grows through play, with no tedious forms.
What’s included
01
Company websites and landing pages on WordPress or built from scratch, with a structure designed for Google from the very first sketch.
02
E-commerce on Shopify and WooCommerce, connected to marketplaces, management software, automated emails and product catalogues for campaigns.
03
Analysis of how people move around, A/B tests, reviews of forms, product pages and checkout. It's called conversion rate optimisation.
04
Images, code and hosting optimised for Core Web Vitals, the speed measures Google checks and visitors feel.
05
Websites that comply with the European Accessibility Act, the EU accessibility law. They can be used with a keyboard alone and with screen readers.
06
We redesign the website and keep the rankings you've earned: a controlled page migration, redirects and monitoring.
You can have the best campaigns in the world, but if the landing page is slow, confusing or doesn’t answer the person who clicked, that’s where the budget is lost. That’s why we treat the website as part of the marketing system, together with campaigns, SEO and email.
We design starting from what needs to happen: a lead, an order, a booking. Every page has a goal, a clear path and a way to measure it.
In online shops we work on what moves the numbers: complete product pages, well-organised categories, a smooth checkout, integration with marketplaces such as Amazon, clean catalogues for Google Shopping and Meta, automated emails for abandoned baskets and repeat purchases. We look after e-commerce shops in food, cosmetics and bathroom furnishings, with very different seasons and catalogues.
We build with one eye on speed and the other on the accessibility required by European law, and we install the tools to understand what visitors do from day one. Then we improve: A/B tests, heatmaps, reviews of the pages that lose the most. Launch is where the work begins.
We also build websites for organisations that sell memberships and fees rather than products: for sports clubs, associations and schools we connect the website to ClubRM, our membership management software, so membership, course and event registration all sit in the same basket.
How we work
STEP 01 OF 05
01
A site that collects quote requests and one that sells shoes look nothing alike. First you decide what needs to happen, then you talk about design.
02
The pages in order, what visitors read and where they click. We do it first with a black-and-white wireframe, because discussing colours when the structure doesn't hold up is a waste of time.
03
Development, real copy instead of placeholder text, speed checked as we go. Accessibility included, which since 2025 has also been a legal requirement in Europe.
04
Events and conversions connected before launch, compliant cookie consent, data arriving where it's needed. Adding them later costs twice as much.
05
After launch we look at where people drop off and fix it. A website is a permanent work in progress, and cutting the ribbon is only the beginning.
What you get
WHAT WE WORK WITH
We did it for
Running events
RUNNING AND EVENTS
31,000participants in Base Running races in 2026
Read the case study
Shower enclosures
B2B & MANUFACTURING
10communication fronts we handle for CSA
Read the case study
Industrial vacuums
B2B & MANUFACTURING
170products online for the United States and Canada
Read the case studyBetter said up front
NO
Rebuilding it just because it's three years old is an elegant way to throw money away. Often two new pages and a speed fix are enough.
NO
The finest project dies within six months if nobody in the company has the time or the access. We decide it together before we start.
NO
A new website with nobody bringing visitors to it is a shop window on a closed street. Better to keep a share aside for getting found.
The questions we get asked
It depends on how many pages, features and languages are needed, and on who writes the copy. A brochure website and an e-commerce shop with hundreds of products are very different projects. After an initial call we send you a detailed quote, item by item.
By working on several fronts at once. Bringing the right people to the site, with SEO and campaigns. Making sure they find what they're looking for straight away and buy without a hitch, with well-crafted product pages and checkout. Bringing them back, with emails and automation after the first purchase.
WordPress for company websites and sites that need to grow in content. Shopify for e-commerce that wants to get going quickly with solid integrations. A custom build when requirements don't fit the standard mould or speed is decisive. We'll recommend one once we understand what the site will need to do over the next three years.
Only if the migration is done badly. We map every page address, set up redirects, keep the content that performs and monitor Search Console in the weeks that follow. The new site often gains rankings, because it's faster and better organised.
Yes, with maintenance plans that include updates, backups, security and performance monitoring. A website has to keep working after it's been delivered.
We’ve written about it
STRATEGY & DATA
A funnel is optimised one bottleneck at a time, through a six-step cycle: observe, diagnose, form a hypothesis, test it, measure, start again. AI…
SEO & GEO
To sell in Europe through SEO you need a version of your website for each market that matters, linked to the others with reciprocal hreflang and…
WEB & E-COMMERCE
B2B ecommerce is a platform that lets a company sell to other companies, with customised price lists, integration with the management system and…
Thirty minutes on speed, structure and the points where people get lost. You leave with a to-do list, already in order.
Ask for information
Tell us what you’re interested in and where you’re starting from. The person who runs this service at the agency will get back to you with timing, approach and a rough idea of costs for a case like yours.
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