Skip to content
Digital Runner, torna alla home

ABLE AUTOMATION

B2B manufacturing · Italian automation for gates, garages and barriers

Industry: B2B & Manufacturingableautomation.com ↗

IN SHORT

ABLE designs and manufactures access automation in Italy, such as gate motors, garage doors, roller shutters and barriers, and sells it in Italy and abroad. Since the launch of the new ableautomation.com, Digital Runner has looked after its SEO in every language: Italian, English, French, Spanish and Portuguese. The work is all about localisation and a huge catalogue, with around 290 products, 48 kits and 18 series linked together in each language. We have installed RunAlytics to measure data and leads more accurately, and we are preparing the blog, the Brevo newsletter and the automations between website and newsletter.

The client

WHO ABLE ARE

CLIENT
ABLE Automation
PRODUCTS
Automation for gates,
garages, shutters, barriers
LANGUAGES
Italian, English, French,
Spanish, Portuguese
WHAT WE DO
Multilingual on-site SEO,
blog, newsletter and automations
on Brevo, data on RunAlytics

ABLE designs and manufactures access automation in Italy: motors for sliding and swing gates, garage doors, roller shutters and barriers, with receivers, remote controls and accessories from the same range.

These products are sold mainly to installers and distributors, in Italy and abroad. Anyone landing on the website wants to work out quickly which series they need, with which kit and which accessories. Every language opens up a market, and in every market people search using different words.

The goal: Help people find ABLE products on Google in every language and every market, without losing any of the links between products, kits and series, and build around the website a system of content, newsletter and data that brings in measurable leads.

The challenge

FIVE LANGUAGES,
THOUSANDS OF PAGES

Every product exists in five languages, belongs to a series, is part of one or more kits and has a technical sheet with power and voltage ratings. Multiply that by the whole catalogue and you get a website of a size that is rare for a company in this sector.

5
languages, each with its own searches
290
products or so, in each language
48
kits, each linked to its products
1,700+
product, kit and series pages to look after

Source: ableautomation.com sitemap, October 2026.

How the catalogue fits together

EVERY PRODUCT
IS LINKED TO EVERYTHING

SEO work does not stop at the single page. Every page has to tell Google, and the person reading it, how it connects to the others, and do so in the same way in all five languages.

  1. 01

    Product

    The product sheet

    The motor, the receiver, the accessory: with power, voltage and technical specifications.

  2. 02

    Series

    The family

    Products from the same range, which installers compare before choosing.

  3. 03

    Kit

    The ready-made set

    Motor, controls and accessories sold together, with links to every component.

  4. 04

    Solution

    The problem to solve

    Sliding gate, swing gate, garage, barrier: where the search begins.

  5. 05

    Language

    Everything, five times

    Every page and every link replicated and localised for each market.

Our work for ABLE

SEO FOR A CATALOGUE
THAT SPEAKS FIVE LANGUAGES

ABLE's new website has just gone live. Our job is to get it found: language by language, product by product. And to build around it what is needed to turn visits into leads.

La gamma di motori ABLE per cancelli, garage e barriere

01Multilingual SEO

FIVE LANGUAGES,
FIVE MARKETS

We look after the on-site SEO of ableautomation.com in every language of the project: Italian, English, French, Spanish and Portuguese. Titles, descriptions, headings, copy on the main pages, structured data and the links between language versions, so that Google shows everyone the page in their own language.

Translating is not enough. A French installer and a Spanish one search for the same motor using different words, and a Portuguese one may use a term that does not even exist in Italy. That is why we work on localisation: the right words market by market, not the same sentence translated five times.

  • On-site optimisation in five languages
  • Keywords researched for each market
  • Language versions correctly linked
Villa moderna con cancello scorrevole motorizzato ABLE
Porta da garage sezionale automatizzata sotto una casa contemporanea
Telecomandi, tastiere e accessori della linea ABLE

02The catalogue

A HUGE NUMBER
OF PRODUCTS

The hardest part of the project is the catalogue. Around 290 products per language, 48 kits, 18 series and 7 solutions, with different power and voltage ratings, for more than 1,700 pages across products, kits and series. And every page is tied to the others: a motor belongs to a series, is part of one or more kits, and works with certain receivers and certain accessories.

We bring order to these relationships from an SEO point of view: which page should rank for a given search, which pages are too similar and risk competing with each other, how to link products, kits and series so that people find the right one straight away and Google understands the structure of the catalogue.

290
products or so per language
48
kits
18
series
7
solutions

Translating a website is easy.
The real work is getting it found in every market,
one language at a time.

Porta da garage sezionale automatizzata sotto una casa contemporanea

03The blog

COMING SOON,
THE CONTENT

We will shortly start creating the content for what will become ABLE's blog: guides to choosing the right automation, in-depth pieces on the series, answers to the questions installers and distributors ask most often.

It will be designed from the outset for several languages and written to be understood and cited by AI answer engines too, so that it brings to the catalogue people who are looking for a solution today but do not yet know the brand.

Villa moderna con cancello scorrevole motorizzato ABLE

04Newsletter and automations

BREVO,
BETWEEN WEBSITE AND NEWSLETTER

We are getting ready to run ABLE's newsletter on Brevo, together with the automations between website and newsletter: anyone who fills in a form gets a reply straight away and enters the right journey, by language and by type of interest, and leads reach the team with all the information they need.

  • Newsletters by language and audience
  • Automated emails linked to the website forms
  • Contacts split between installers, distributors and private customers
La gamma di motori ABLE per cancelli, garage e barriere

05RunAlytics

DATA,
CLEAR AT LAST

We have installed RunAlytics, our analytics tool, to track the website's data and leads more accurately. Visits by language and country, pages that generate enquiries, Google rankings: all on the same dashboard.

It is the basis for deciding where to focus: which market is growing, which language needs more attention, which products attract the most interest.

Who did what

QUESTIONS ABOUT THIS PROJECT

Who looks after the SEO of the ABLE Automation website?

The on-site SEO of ableautomation.com, in Italian, English, French, Spanish and Portuguese, is handled by Digital Runner, a digital marketing agency in Turin, which also works on the structure of the catalogue and on the links between products, kits and series.

How many languages and products does the ABLE website have?

The ABLE Automation website is in five languages and features around 290 products per language, 48 kits, 18 series and 7 solutions, for more than 1,700 pages across products, kits and series.

The services involved

HOW WE GOT THERE

More case studies

OUR WORK

All our work
Running events

RUNNING AND EVENTS

Base Running Team

31,000participants in Base Running races in 2026

Read the case study
Industrial software

B2B & MANUFACTURING

Elisa Industriq Italy · sedApta

58technical articles published on elisaindustriq.it in 2026

Read the case study
Shower enclosures

B2B & MANUFACTURING

CSA Box Doccia

10communication fronts we handle for CSA

Read the case study
Industrial vacuums

B2B & MANUFACTURING

Delfin Industrial Vacuums

170products online for the United States and Canada

Read the case study
Craft beer

FOOD & BEVERAGE

Birra Metzger 1848

8fronts we handle for Turin's historic brewery

Read the case study
Industrial software

B2B & MANUFACTURING

Tebis

99ads published in Italy across LinkedIn, Facebook and Instagram

Read the case study
Wellness & cosmetics

WELLNESS & COSMETICS

Equilibra

B2C · supplements and cosmetics, from e-commerce to social media

Read the case study
Online training

TRAINING

ASO Facile

35online courses, 2 hours each

Read the case study
Running events

RUNNING AND EVENTS

Infront · Verona Run Marathon

Running · Verona Run Marathon and Romeo & Giulietta Half Marathon

Read the case study
Home and bathroom

E-COMMERCE & B2C

Papilio Box Doccia

B2C · shower enclosure showroom and bathroom renovations, in Turin

Read the case study
Premium spirits

FOOD & BEVERAGE

Compagnia dei Caraibi

Food & beverage · Citadelle, Planteray and Jefferson's, told in Italian

Read the case study
Running events

RUNNING AND EVENTS

Equilibra Running Team

Sport and events · the Mezza, the Dieci and the Notturna che Vale, more than 10,000 runners in a year

Read the case study

Further reading

WE’VE WRITTEN ABOUT IT

All articles

Ready to runWITH US?

Thirty minutes on a video call, or over a coffee if you’re ever in Turin. You tell us where you want to get to, we tell you what we’d do first and why. Then it’s your call.

© 2026 Digital Runner srl · Corso Valdocco 2, Torino · VAT no. 13026050016
Privacy PolicyCookie Policy

Ask for information

Tell us what you need

Someone from the team will reply within one working day.

Or call us: +39 011 19118420