SEO & GEO
SEO consultancy: what it includes, how to choose it and what it really costs
Serious SEO consultancy covers six activities: a technical audit, keyword research by intent, a content plan, technical fixes, links and mentions,…
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SEO & GEO
IN SHORT
Getting found on Google and cited by ChatGPT and the like: what people search for, content, technical SEO, AI Overviews.
Reference guide: SEO + AI Search 2026: the complete checklist for staying visible on Google and in AI answers
Articles on SEO & GEO
13 articles
SEO & GEO
Google AI Mode: how to get cited in AI answers without losing leads
To get cited by Google AI Mode you need the SEO basics (an indexed page eligible for a snippet) plus content that answers in self-contained blocks,…
SEO & GEO
SEO for AI search: the 2026 checklist for Google, ChatGPT, Gemini and Perplexity
To get cited by answer engines you need three things: pages every engine can read (Googlebot, Bingbot, OAI-SearchBot and PerplexityBot not blocked),…
SEO & GEO
International B2B SEO: a strategy for selling in Europe without badly duplicating your website and content
To sell in Europe through SEO you need a version of your website for each market that matters, linked to the others with reciprocal hreflang and…
SEO & GEO
Digital PR and AI search: how to earn citations, mentions and backlinks that build trust in your brand
The answers given by ChatGPT, Gemini and AI Overviews rely mostly on third-party sources: according to Muck Rack, 84% of citations come from earned…
SEO & GEO
Core Web Vitals: what they are and how to optimise them for SEO
Core Web Vitals are the three metrics Google uses to measure the quality of a website: LCP for loading, INP for responsiveness, CLS for visual…
SEO & GEO
The difference between SEO and SEM: which one to choose for your business
SEO and SEM aren't the same thing, even though they're often confused. SEO builds organic traffic over time, with no cost per click but with results…
SEO & GEO
Search intent: what it is and how to use it in your SEO strategy
Search intent is the real intention behind a Google search: to learn something, compare, buy or reach a specific website. Understanding it is…
SEO & GEO
Local event SEO: the strategy for maximum visibility
Local event SEO is essential for reaching a nearby audience with a strong intention to attend. An optimised event page, with localised content and…
SEO & GEO
GEO (generative engine optimisation): what it is and how to get cited by AI Overviews, AI Mode and ChatGPT
Generative engine optimisation (GEO) is the work that makes a website citable by answer engines: Google's AI Overviews and AI Mode, ChatGPT and…
SEO & GEO
E-commerce SEO: advanced strategies to dominate search
SEO for e-commerce is essential for standing out online and attracting customers who are ready to buy. Winning strategies are built on keywords…
SEO & GEO
Voice search SEO: the next frontier in Italy?
Voice search SEO is changing the way Italians search online, thanks to smart devices and voice assistants. Long-tail and local searches are on the…
SEO & GEO
20 + 4 reasons why a page isn't ranking
We look in detail at the various reasons why a web page might fail to rank well. We offer practical advice and strategies for tackling these…