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TEBIS

B2B manufacturing · CAD/CAM software for moulds, models and mechanical engineering

Industry: B2B & Manufacturingtebis.com ↗

IN SHORT

Tebis Italia is the Italian subsidiary of the German developer of CAD/CAM, CAQ and MES software for companies making moulds, models and mechanical components. Digital Runner runs its paid campaigns: on LinkedIn to generate leads among technical and production managers, and on Facebook and Instagram to build brand awareness and bring people to its trade fair stands, from MECSPE to BIMU. And Conversly, our chatbot, will soon arrive on the Tebis Italia website: we are testing it right now.

The client

WHO TEBIS ARE

CLIENT
Tebis Italia
subsidiary of Tebis AG (Germany)
PRODUCTS
CAD/CAM, CAQ and MES software
for moulds, models and engineering
WHAT WE DO
LinkedIn Ads for leads,
Facebook and Instagram for
awareness, Conversly chatbot

Tebis develops software for designing, machining, quality control and production management (CAD/CAM, CAQ and MES) for companies making moulds, models and mechanical components. We are talking about one-off parts or small batches, where a programming error costs hours of machine time and a part fit for the scrap bin.

Its customers work in automotive, aerospace and precision engineering. People who know their trade inside out and will not even pause in front of a glossy post. We work with the Italian subsidiary, which has to make itself heard in a small, technical and highly knowledgeable market.

The goal: Get read by technical and production managers, the people who choose the software their machines run on, and bring them to a demonstration or to the stand at a trade fair.

The campaigns in numbers

A YEAR
OF ADS

We count the ads published in Italy and visible to anyone in the public LinkedIn and Meta ad libraries, as of October 2026.

53
LinkedIn ads published in Italy
46
ads on Facebook and Instagram
5
trade fairs and events supported, from MECSPE to BIMU
2
goals, leads and awareness

Sources: LinkedIn Ad Library and Meta Ad Library, search for Tebis in Italy.

How we work

TWO CHANNELS,
TWO DIFFERENT JOBS

Facebook and Instagram introduce Tebis to a wide audience, LinkedIn turns attention into leads, and the trade fair turns leads into meetings. And soon the chatbot will answer visitors on the website.

  1. 01

    Facebook and Instagram

    Getting known

    Ads in the Tebis tone of voice, tongue-in-cheek when it helps, for people who work in production.

  2. 02

    LinkedIn Ads

    Generating leads

    Campaigns targeting technical roles and manufacturing companies, with forms for leaving contact details.

  3. 03

    Trade fairs and events

    Bringing people to the stand

    Tickets, invitations and countdowns for MECSPE, BIMU, WMD Event, DMG MORI Open House and Aerospace & Defence.

  4. 04

    Conversly

    Answering on the website

    The chatbot we are testing: it will answer questions about software and demos at any hour.

Our work for Tebis

CAMPAIGNS FOR THE PEOPLE
WHO KEEP THE MACHINES RUNNING

Tebis's audience is small, technical and highly knowledgeable: CAM programmers, production managers, owners of pattern shops and stamping plants. Reaching them takes precise campaigns and content that speaks the language of the workshop.

Un esperto Tebis in officina accanto a una macchina a cinque assi

01LinkedIn Ads

THE RIGHT LEADS,
ON LINKEDIN

On LinkedIn we run the lead generation campaigns. The people who decide which CAD/CAM software to use are there: we reach them by role, industry and company, from automotive mould makers to aerospace firms, and offer them what they actually need, such as a demo, a customer story or an invitation to a trade fair.

Forms are filled in without leaving LinkedIn, and every lead reaches the Tebis Italia sales team with their role and company. So the sales team calls people who have already put their hand up.

  • Audiences by technical role, industry and company
  • LinkedIn forms to leave details in one click
  • Campaigns on product news and customer stories
Annuncio LinkedIn di Tebis per BIMU 2026 a Fieramilano Rho: Decoding complexity, dal vivo
BIMU 2026 at Fieramilano Rho.
Annuncio LinkedIn di Tebis per il WMD Event: Domani! Booth F3-F6 Hall 1
The countdown to the WMD Event.
Stampi per l'automotive visti dall'alto sul pavimento di un reparto

02Facebook and Instagram

SERIOUS SOFTWARE,
WITH A SMILE

On Facebook and Instagram we work on awareness: introducing Tebis to people who are not looking for it yet, with a tone rarely seen in industrial software. The team in dressing gowns on the MECSPE stand, the aluminium part machined for the collaboration with FCS System, a mould coming out of the milling machine with a hidden message from the latest release.

These are ads that stop thumbs mid-scroll and stay in the mind. When the time comes to choose software, the Tebis name already feels familiar.

Inserzione Facebook di Tebis Italia: il team in vestaglia brinda allo stand di MECSPE
Relaxing on the MECSPE stand.
Inserzione Facebook di Tebis Italia: uno stampo fresato su un centro di lavoro
Serious software is software that knows you.
Inserzione Facebook di Tebis Italia: un pezzo lavorato in alluminio per la collaborazione con FCS System
The collaboration with FCS System.

In manufacturing, people buy
from those who made themselves known
long before the negotiation.

Visitatori allo showroom Tebis durante un evento dedicato alla produzione

03Trade fairs

FROM SCREEN
TO STAND

Trade fairs are where a lead becomes a handshake. For every event we build the campaigns on both channels: the free ticket for MECSPE in Bologna, the stand in the Piedmont companies' area at Aerospace & Defence in Turin, the countdown to the WMD Event in Naples, the DMG MORI Open House in Milan, BIMU at Fieramilano Rho.

Before the fair we invite, during it we report, and afterwards we pick up the thread with the people who stopped by the stand.

Inserzione Facebook di Tebis Italia per MECSPE Bologna 2026, con il partner FCS System
MECSPE Bologna 2026, with the free ticket.
Inserzione Facebook di Tebis Italia per Aerospace & Defence Meetings a Torino
Aerospace & Defence Meetings, Turin.
Programmatori CAD/CAM al lavoro in un laboratorio Tebis

04Conversly

COMING SOON:
THE CHATBOT

We are currently testing Conversly, our chatbot, which will soon be installed on the Tebis Italia website. It will know Tebis's software, industries and events and will answer people arriving from the campaigns at any hour: which module suits a particular kind of machining, how to book a demo, where to find Tebis at the next trade fair.

Questions that turn into real requests will be passed on to the sales team, with the full context of the conversation.

The result

A NAME PEOPLE RECOGNISE,
LEADS THAT KEEP COMING

Ongoing campaigns on two channels, each with its own job, and a steady presence at every trade fair that matters to people working with moulds and mechanical engineering.

99

ads published in Italy across LinkedIn, Facebook and Instagram

53
LINKEDIN ADS
46
META ADS
5
TRADE FAIRS AND EVENTS
1
CHATBOT ON THE WAY

Who did what

QUESTIONS ABOUT THIS PROJECT

Who runs Tebis Italia's LinkedIn campaigns?

Tebis Italia's LinkedIn lead generation campaigns are run by Digital Runner, a digital marketing agency in Turin, with audiences built around technical roles and manufacturing companies.

Who looks after Tebis Italia's Facebook and Instagram ads?

Digital Runner looks after Tebis Italia's ads on Facebook and Instagram, to build brand awareness and bring visitors to its trade fair stands, such as MECSPE, BIMU, WMD Event and Aerospace & Defence.

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