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- WHERE
- Meta, TikTok and LinkedIn, chosen according to who you need to reach
- WHAT MAKES THE DIFFERENCE
- The creative, far more than audience targeting
- EVERY TWO WEEKS
- We switch off what isn't working and move the budget
IN SHORT
We run campaigns on Meta, TikTok and LinkedIn with one clear job, bringing in sales and leads. Likes, if they come, are a side effect. Audiences built on behaviour and interests, creative designed for the first second, constant testing and a budget watched with the same care we put into Google Ads.
The format is the message
YOU HAVE THREE SECONDS TO GET NOTICED
01
The audience
Who will see the ad: your lists, lookalikes, interests, people who have already visited you.
02
The creative
The vertical format is the message. We produce variants and pit them against each other.
03
The test
Every two weeks we switch off what isn’t delivering and move the budget to where it works.
What’s included
WHAT WE DO,
IN PRACTICE
01
Facebook and Instagram with Meta Ads
For e-commerce, lead generation and awareness. Copy and visuals designed as a pair, lookalike audiences based on your customers, retargeting ads featuring the products people viewed.
02
TikTok, where attention is cheap
The channel with the lowest cost per thousand views and the most different rules. Spark Ads, search ads and videos made for the platform.
03
LinkedIn to reach decision-makers
You choose the audience by job title, company and industry. It's the channel for companies selling to other businesses: it costs more, and it pays off if the journey after the click is ready.
04
Creative that decides the result
Today it's the creative that picks the audience. We produce and test variants, vertical formats and different hooks, then keep the ones that bring results.
05
Audiences and retargeting
CRM lists, website visitors, people who engaged with your content. One message for people who don't know you and another for those who are almost ready.
06
Every euro attributed to its result
Pixels, conversion APIs and events set up properly, so every euro is linked to what it produced.
On social media, the ones who pay win. You might as well do it properly.
Algorithms reward sponsored content. Getting seen with organic posts alone is possible, but slow. Social advertising is the way to buy targeted attention, and it’s also the quickest way to waste it if you carry the habits of one channel into another. Each platform has its own formats, rhythms and audience, and we treat them as three different jobs.
One method, every time
Before publishing a single ad we study the audience: interests, behaviour, age and location, what they’ve already done on your website. Then we build the campaign in stages: people who don’t know you, people who have already seen you, people who were almost ready. Each stage has its own message. The budget stays flexible to follow what the data says, and a share always goes on A/B tests, because what works today might stop working tomorrow.
We decide with numbers: how many people click, what a lead costs, how much comes back for every euro spent, how many fill in the form on the landing page. We explain the reports to you, and if you want to learn to read them yourself, we’ll train you.
Businesses and consumers, without prejudice
Companies are made of people, and people use Instagram, TikTok and LinkedIn even when they’re making decisions for work. We have B2B campaigns on Meta that bring qualified leads and training courses that sell on TikTok. We choose the right platform with a test.
How we work
FROM IDEA TO CAMPAIGN, IN FIVE STEPS
STEP 01 OF 05
01
We decide who we're talking to
Your own lists, people who have already visited, lookalike audiences, interests. On LinkedIn we think in terms of job title and company, and if it costs more there's a reason.
02
We write the creative
Vertical format, sound optional, the hook in the first two seconds. We make several versions, because the one that works is almost never the one everyone liked in the meeting.
03
We put everything to the test
Variants run against each other on the same audience. After a few days the numbers say which stays and which goes, and that's the end of the discussion.
04
We follow up with people who stopped
People who watched the video, who opened the form without finishing it, who left their basket. Each one gets the sequence that suits the point where they stopped.
05
We bring it all back to earth
The lead arrives in the CRM along with the campaign it came from. So you know which creative generated which quote, not just how many clicks it got.
What you get
THE STORYBOARD, THE VARIANTS AND THE AUDIENCE MAP
WHAT WE WORK WITH
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Inside this service
THE SPECIALTIES,
ONE BY ONE
01
How we manage Meta Ads
Facebook and Instagram campaigns for sales and leads, with precise audiences, tested creative and reports on cost and return.
02
How we manage TikTok Ads
Videos made for TikTok, Spark Ads and TikTok Shop for consumer and business brands, with constant testing and results measured in sales and leads.
03
How we manage LinkedIn Ads
LinkedIn campaigns for companies selling to businesses, with audiences chosen by job title and industry, native lead forms and automated follow-up.
We did it for
THE PROJECTS WHERE
WE DID IT
Running events
RUNNING AND EVENTS
Base Running Team
31,000participants in Base Running races in 2026
Read the case study
Shower enclosures
B2B & MANUFACTURING
CSA Box Doccia
10communication fronts we handle for CSA
Read the case study
Industrial vacuums
B2B & MANUFACTURING
Delfin Industrial Vacuums
170products online for the United States and Canada
Read the case studyBetter said up front
WHEN WE ADVISE AGAINST SOCIAL ADVERTISING
NO
You have nothing to show
Without footage, or at least the willingness to shoot some, the ads become a showcase of stock photos. They don't work well, and it shows.
NO
You only sell to three companies in your country
With an audience that small, campaigns have no room to run. Better to use LinkedIn with surgical precision, or pick up the phone.
NO
The problem is the product
If price or the product page is what's holding things back, no creative can hide it for long. We'll tell you before we take the budget.
The questions we get asked
THE QUESTIONS WE GET ASKED MOST
What is paid social?
It's paid advertising on social media: Facebook and Instagram with Meta Ads, TikTok, LinkedIn. On Google you wait for someone to search for you. Here you go out to meet an audience chosen by interests, behaviour, job title or company.
Which is better: Facebook, Instagram, TikTok or LinkedIn?
It depends on who needs to buy. Meta covers most consumers, TikTok reaches a younger audience at costs that are still low, LinkedIn reaches specific job titles and companies. Often one or two, done well, are enough.
Which platform is right for my company?
The one where your audience is when they make the decision. To simplify a lot: Meta for selling to consumers and for broad lead generation, TikTok for low to mid-priced products and a young audience, LinkedIn for selling high-value contracts to businesses. But there are B2B companies that work on Instagram and training courses that sell on TikTok. That's why we start with small tests and scale up afterwards.
How much budget do we need to start?
Enough to gather data quickly. A few tens of euros a day per channel is a sensible starting point to see what works. Part of the budget always goes on A/B tests, comparing two versions against each other. The management fee is separate and is based on the work to be done, regardless of how much you spend.
Does LinkedIn Ads only work for companies selling to businesses?
No. By choosing the audience by job title and income, it also reaches consumers with good spending power: training, high-end services, technology. It remains the channel with the most expensive clicks, so it should be used where the value of a lead justifies it.
Do you produce the creative too?
Yes. Copywriters and designers work in pairs on ads, short videos and carousels, and every piece of creative is born with variants ready to test. If you have an in-house team, we fit into the way you work.
We’ve written about it
WHAT WE’VE WRITTEN ABOUT IT
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WHAT YOU'VE ALREADY FILMED
Three videos shot on a phone are enough to see whether there's material to build on. Thirty minutes, no commitment.