ADVERTISING
Google Merchant Center: a guide to the product feed and the most common errors
Google Merchant Center is the account where you upload the catalogue that powers Shopping ads, Performance Max and free listings. It works if three…
Paid Media Specialist
Gaetano Tantimonaco
Gaetano Tantimonaco is Digital Runner’s Paid Media Specialist. In a former life he was a social media manager: a degree from the University of Bologna, then copywriting, social media and digital marketing for agencies and companies, including his years at Delfin Industrial. Today he works on paid advertising and SEO across the board, running clients’ campaigns on Google, Meta, LinkedIn, TikTok and Spotify. Why does he like working at Digital Runner? An office ten minutes from home, professional growth and a top-notch team: need we say more?
6 articles
WRITTEN BY GAETANO
STRATEGY & DATA
Google Tag Manager: how to set up conversion tracking
Google Tag Manager is Google's free tool for managing your website's measurement codes in a single container: GA4, Google Ads, Meta and the others.…
ADVERTISING
AI in ad campaigns: what to automate and which decisions to keep under control
Advertising platforms already automate bidding, audiences, placements and part of the creative. It makes sense to delegate to AI whatever requires…
ADVERTISING
Why ROAS can mislead you: how to measure the real impact of Google and Meta campaigns
The ROAS you see in Google Ads and Meta is revenue attributed by the platform, and the same sale can end up in both reports. Brand search and…
ADVERTISING
Enhanced Conversions and Consent Mode: a practical guide to stop Google Ads working in the dark
Enhanced Conversions sends Google Ads first-party data (email, phone) hashed with SHA-256 to link more conversions to clicks. Consent Mode v2 passes…
ADVERTISING
Google Ads in 2026: PMax, AI Max or Search, which to use for B2B lead generation
To generate B2B leads on Google Ads in 2026, the foundation is still a Search campaign with controlled keywords. AI Max is switched on within that…