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EQUILIBRA RUNNING TEAM

Sport and events · the Mezza, the Dieci and the Notturna che Vale, more than 10,000 runners in a year

IN SHORT

Equilibra Running Team is the running club from Nole, just outside Turin, that organises the Mezza che Vale, the Dieci che Vale and the Notturna che Vale. Digital Runner looks after its website, social media built around the race calendar, Meta campaigns for entries and the videos that tell the story of every race. In 2026 Equilibra's races got more than 10,000 runners on the road, and on 25 October the Mezza and the Dieci che Vale come to the Valentino park in Turin.

The client

THE EQUILIBRATI

CLIENT
Equilibra Running Team
Nole (Turin)
RACES
La Mezza che Vale
La Dieci che Vale
La Notturna che Vale
WHAT WE DO
Website, social and video,
Meta campaigns for entries

Equilibra Running Team is a running club based in Nole, with a squad that calls itself, with a certain pride, the Equilibrati. Training together, red and white shirts, races all over Italy and abroad.

It organises races that grow every year: the Mezza che Vale and the Dieci che Vale, which on 25 October bring runners to the Valentino park, and the Notturna che Vale. Races where seasoned runners and first-timers start from the same line.

The goal: Fill the races, make them feel within everyone's reach, from local runners to those from all over Piedmont, and grow the club's membership.

Equilibra in numbers

A YEAR
OF RACES

10,000+
runners at Equilibra races in 2026
3
races, the Mezza, the Dieci and the Notturna
300+
runners in the club community
25 Oct
the Mezza and the Dieci at the Valentino

Our work for Equilibra

TEN THOUSAND RUNNERS,
ONE TEAM

For Equilibra Running Team we look after everything that brings people to the start line: the website, social media, campaigns and videos.

Gli Equilibrati in posa sotto l'arco d'arrivo prima della gara

01The website

THE TEAM'S
NOTICEBOARD

The equilibrarunningteam.com website is the team's noticeboard: the pages for the three races with entries, membership, training, kit, results and the blog.

We reorganised it so that the upcoming races are visible straight away on the home page and the calendar is one click away from the menu: visitors need to find where to enter within seconds.

equilibrarunningteam.com
Home page di equilibrarunningteam.com
equilibrarunningteam.com.

02Social and video

THE SEASON,
TOLD BY THE TEAM

Social media follows the rhythm of the season: the race announcement, the build-up, stories from the community, the post-race. And the vertical videos shot with the team, who poke fun at themselves, train and invite others to join: real faces instead of an advert.

Everyone ready?
POV: the fitness influencer.
Nobody comes back from a run feeling sad.
It's not just going for a run.

Races fill up
by word of mouth. We give it
a megaphone.

Un runner in gara lungo un viale alberato alla Mezza che Vale

03Campaigns

MORE THAN 10,000
RUNNERS IN A YEAR

The Meta campaigns drive race entries and bring back people who have already visited the website. In 2026 Equilibra's races got more than 10,000 runners on the road.

Then there is the campaign for new members, because people who have run with the Equilibrati often want to do it again in their shirt.

10,000+
runners at the races in 2026
Due runner del team in gara con il pettorale
Quattro Equilibrati sorridenti con la maglia del team

0425 October

THE MEZZA AND THE DIECI
AT THE VALENTINO

The next date is 25 October: the Mezza che Vale and the Dieci che Vale in the Valentino park in Turin. We are working on the final weeks of campaigns, the countdown stories and the coverage of race day.

Il logo della Mezza che Vale di Torino
Il logo della Dieci che Vale di Torino

Who did what

QUESTIONS ABOUT THIS PROJECT

Who looks after Equilibra Running Team's communication?

Digital Runner, a digital marketing agency in Turin, looks after the website, social media, videos and Meta campaigns for Equilibra Running Team, which organises the Mezza, the Dieci and the Notturna che Vale.

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HOW WE GOT THERE

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