SEO & GEO
SEO consultancy: what it includes, how to choose it and what it really costs
Serious SEO consultancy covers six activities: a technical audit, keyword research by intent, a content plan, technical fixes, links and mentions,…
SEO & data analyst
Milica Subotic
Milica Subotic has worked at Digital Runner since 2025, where she handles SEO and data analysis. She studied at the University of Trieste and is a certified SEOZoom Professional. She writes most of the blog’s articles: SEO, search intent, advertising, social media and artificial intelligence applied to marketing.
67 articles
WRITTEN BY MILICA
STRATEGY & DATA
When campaigns, CRM and revenue don't add up: how to check your data from click to sale
Google Ads, GA4, Meta, the CRM and the management system count different things, with different dates and rules: it's normal for the numbers not to…
SEO & GEO
Google AI Mode: how to get cited in AI answers without losing leads
To get cited by Google AI Mode you need the SEO basics (an indexed page eligible for a snippet) plus content that answers in self-contained blocks,…
SEO & GEO
SEO for AI search: the 2026 checklist for Google, ChatGPT, Gemini and Perplexity
To get cited by answer engines you need three things: pages every engine can read (Googlebot, Bingbot, OAI-SearchBot and PerplexityBot not blocked),…
SEO & GEO
International B2B SEO: a strategy for selling in Europe without badly duplicating your website and content
To sell in Europe through SEO you need a version of your website for each market that matters, linked to the others with reciprocal hreflang and…
WEB & E-COMMERCE
B2B ecommerce: how to sell online to other businesses
B2B ecommerce is a platform that lets a company sell to other companies, with customised price lists, integration with the management system and…
WEB & E-COMMERCE
E-commerce conversion rate: what it is and how to improve it
E-commerce conversion rate is the percentage of visits that turn into an order, and in Italy there's no reliable, up-to-date average figure: the most…
ADVERTISING
Google Shopping: how it works and when it pays off
In Italy, the CPC for the most commercial searches about Google Shopping campaigns (€10.82) is almost seven times higher than for the generic search…
WEB & E-COMMERCE
Selling on Amazon: a practical guide for SMEs in Italy
A practical guide for Italian SMEs that want to sell on Amazon: from choosing between the Individual and Professional plans, to FBA or FBM logistics,…
SEO & GEO
Core Web Vitals: what they are and how to optimise them for SEO
Core Web Vitals are the three metrics Google uses to measure the quality of a website: LCP for loading, INP for responsiveness, CLS for visual…
SEO & GEO
The difference between SEO and SEM: which one to choose for your business
SEO and SEM aren't the same thing, even though they're often confused. SEO builds organic traffic over time, with no cost per click but with results…
ADVERTISING
Google Ads pricing: how much a campaign costs
How much does it cost to advertise on Google Ads? In our new guide we look at Google Ads prices industry by industry, from €1.50 per click in…