Who runs the Italian social media of Citadelle Gin and Planteray Rum?

Digital Runner, a digital marketing agency in Turin, creates the organic content for the Italian social media pages of Citadelle Gin and Planteray Rum together with the brand owners, and runs their paid campaigns for Compagnia dei Caraibi. For the distributor it also runs the Jefferson's Bourbon campaigns.

Who runs the Italian social media of Citadelle Gin and Planteray Rum?

Digital Runner, a digital marketing agency in Turin, creates the organic content for the Italian social media pages of Citadelle Gin and Planteray Rum together with the brand owners, and runs their paid campaigns for Compagnia dei Caraibi. For the distributor it also runs the Jefferson's Bourbon campaigns.

COMPAGNIA DEI CARAIBI

Food & beverage · Citadelle, Planteray and Jefferson's, told in Italian

Industry: Food & Beverage compagniadeicaraibi.com ↗

IN SHORT

Compagnia dei Caraibi imports and distributes fine spirits from international brands in Italy. For three of them, Citadelle Gin, Planteray Rum and Jefferson's Bourbon, Digital Runner runs the paid campaigns on Facebook and Instagram. For Citadelle and Planteray we also work directly with the brand owner, creating the organic content for the Italian social media pages: the brand's global message, rewritten so that it sounds natural to people drinking in Italy.

Un barman versa un rum ambrato al bancone di un cocktail bar, accanto a un gin tonic

The client

MERCHANTS OF GOODS AND IDEAS

CLIENT: Compagnia dei Caraibi
importer and distributor
BRANDS: Citadelle Gin,
Planteray Rum,
Jefferson's Bourbon
WHAT WE DO: Meta campaigns for three brands,
organic content with the
Citadelle and Planteray brand owners

Compagnia dei Caraibi is an Italian importer and distributor of fine spirits. It brings to Italy brands born elsewhere, each with a history, an aesthetic and a way of speaking that are already very well defined.

For some of these brands it also runs the Italian social media profiles. And this is where it gets delicate. The content comes from the brand owner, in English or French, designed for the whole world. In Italy it has to feel as if it were written here, while staying true to the brand's voice.

The goal: Grow three international brands in Italy with communication that sounds local while staying true to each one's voice, and deliver measurable results from the campaigns.