FREE RESOURCES · 6 PDF GUIDES
The guides
What we do every day for our clients, written so you can do it yourself. Checklists, templates to fill in and tables: read them online or download the PDF by leaving your name and email.
01SEO & GEOSEO + AI Search 2026: the complete checklist for staying visible on Google and in AI answersA practical guide to making your website, content and brand findable on Google and citable by AI Overview, AI Mode, ChatGPT, Gemini and Perplexity, with ready-made checklists and templates.PDF · 21 PAGES3 APPENDICESOpen the guide
02ADVERTISINGGoogle Ads for B2B: the handbook for generating better leads, not just more leadsA handbook for setting up, checking and improving your Google Ads campaigns based on the commercial quality of the leads, with checklists, templates and an audit to fill in.PDF · 25 PAGES4 APPENDICESOpen
03AUTOMATION & AIAI for marketing: 20 practical workflows for marketing and sales teamsA practical playbook for bringing artificial intelligence into everyday marketing and sales processes, while keeping control of data, quality and results.PDF · 20 PAGES4 APPENDICESOpen
04AUTOMATION & AIMarketing automation for SMEs and B2B: the 7 workflows you should already have runningSeven workflows to design with triggers, timings, content and KPIs, turning every contact into a measurable journey from the first form through to sales and reactivation.PDF · 25 PAGES4 APPENDICESOpen
05SOCIAL & CONTENTBrand kit for ad campaigns: a practical guide to consistent visuals and creative that convertsA method for writing the brand kit your campaigns need: rules, formats, templates and checks so that ads, landing pages and materials come out consistent, recognisable and built to convert.PDF · 24 PAGES4 APPENDICESOpen
06ADVERTISINGMeta Ads for SMEs: budget, structure and measurement for the first 90 daysA plan for starting or restarting on Facebook and Instagram: how much to invest, how to set up the account, what to track and what to look at week by week, with a budget calculator to fill in.PDF · 19 PAGES4 APPENDICESOpen
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