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SMIRO SYSTEM

B2B industry · the website of Eldeco Elettronica's warehouse logistics system

Industry: B2B & Manufacturingsmirosystem.com ↗

IN SHORT

Smiro System is the warehouse management system by Eldeco Elettronica, in Turin: software that connects to the management system already in use, and wireless light and sound tags that guide operators through picking and putting away, protected by a European patent since 2017. Digital Runner built the smirosystem.com website and keeps adding new features: a B2B site with no e-commerce, designed to show anyone running a warehouse or a production line how Smiro works, present the hardware and real cases, and lead to a demo or a meeting with a specialist.

Un operatore legge con lo Scanner Ring Smiro un contenitore con il tag luminoso acceso

The client

WHAT SMIRO SYSTEM IS

CLIENT
Smiro System
by Eldeco Elettronica, Turin
AUDIENCE
Logistics, e-commerce,
manufacturing companies
WHAT WE DO
B2B website,
new features

Smiro System is a warehouse management system made of software and hardware: wireless light and sound tags fitted to shelves and containers, base stations and accessories that guide operators through picking and putting away goods. It integrates with the ERP, MES and WMS already in use, without replacing shelving or infrastructure.

It belongs to Eldeco Elettronica, in Turin, and was born inside a company of the group, to solve the problems of its own warehouse. Since 2017 the solution has been protected by a European patent, two degree theses at the Politecnico di Torino have been written on the system, and Smiro is part of the Digital Innovation Hub Piemonte network.

The goal: Explain a technical product to people who run a warehouse or a production line without losing them in the details: two clear paths, retail and manufacturing, the hardware on display, customer cases and reviews, and on every page a quick way to ask for a demo or a meeting.

Smiro System in numbers

A EUROPEAN
PATENT

What the website says about the system, page by page.

2017
since the European patent EP 3 018 080 B1
2
degree theses at the Politecnico di Torino
10
devices in the hardware catalogue
6
sectors, from e-commerce to defence and aerospace

Source: smirosystem.com, October 2026.

Our work for Smiro System

A WEBSITE
THAT TAKES YOU INTO THE WAREHOUSE

Smiro isn't sold online: it is understood, tried in a demo and designed around the customer's warehouse. The website has to do the first part, making clear within minutes what the system does and who it is for, and lead to the second.

Il magazzino di Eldeco Elettronica con le scaffalature e le scatole etichettate

01The home page

TWO PATHS,
RETAIL AND MANUFACTURING

The home page opens with a single line: the WMS that makes every warehouse movement traceable, guided and always aligned with the management system, with the two points that matter to decision makers, an Italian patent and no installation cost. Below come the benefits in a list and the three steps by which Smiro enters a warehouse: flow analysis, adapting the logic, gradual activation.

Two paths start from the menu: Smiro for Retail, for e-commerce and large-scale distribution, and Smiro for Manufacturing, for those who have to supply departments and lines. Everyone reads the page about their own warehouse, in their own words.

  • One clear promise at the top of the home page
  • Three steps to explain how it starts
  • One page for retail, one for manufacturing
Visit smirosystem.com
smirosystem.com
La home di smirosystem.com: «Il WMS che rende ogni movimento di magazzino tracciabile, guidato e sempre allineato al gestionale»
The smirosystem.com home page.
smirosystem.com
I vantaggi di Smiro System per il magazzino, con la foto di un tag luminoso sullo scaffale
The benefits for the warehouse.
smirosystem.com
I tre passi con cui Smiro System entra in un magazzino
The three steps by which Smiro enters a company.
smirosystem.com/smiro-per-il-commercio/
La pagina Smiro per il Commercio, dedicata all'e-commerce
Smiro for Retail.

02Manufacturing

THE WAREHOUSE,
DRAWN

The manufacturing page explains how Smiro manages materials throughout the process: real-time traceability, supplying departments, picking and putting away guided by the tags, less distance for operators and forklifts.

The hardest point to explain, distributed management with a central warehouse, Kanban warehouses, fixed department warehouses and coded trolleys, is told with a drawing of the factory and four cards, one per type of warehouse. Readers see straight away where each component ends up.

  • Four types of warehouse, one card each
  • A drawing of the factory instead of paragraphs
  • Weighing stations connected to ERP and MES
smirosystem.com/smiro-per-la-produzione/
La pagina Smiro per la Produzione
Smiro for Manufacturing.
smirosystem.com/smiro-per-la-produzione/
Il disegno dei magazzini di reparto e della gestione Kanban sulla pagina Produzione
Department warehouses and Kanban management.

03The hardware

EVERY DEVICE
ON DISPLAY

The Hardware page is the system's catalogue: light and sound tags for pick and put to light, the EvoTAG with an e-paper display, the lock tag, Wi-Fi and USB base stations, the power bank, the wearable Scanner Ring, the locker and the scale. Each device has its photo on a black background and two lines saying what it is for and how long the battery lasts.

At the bottom are the frequently asked questions that come up at every demo: how hard it is to install, whether it works with the management system, how long the devices last, how long it takes to train staff, when the investment pays back.

10
devices in the catalogue
8
frequently asked questions
smirosystem.com/prodotti-smiro/
Il catalogo hardware Smiro: TAG Luminoso ed EvoTAG
Pick and put to light tags in the hardware catalogue.

On a B2B website
the product makes sense
when you see it at work.

04The cases

THE RESULTS
OF THOSE WHO USE IT

A warehouse system is chosen by looking at who already uses it. That is why the website tells real cases: Next Srl, with before and after figures, a pharmaceutical company with over 5,000 items in cold rooms, and a clothing e-commerce business with sharp order peaks.

The home page carries reviews from three customers, from the production department of an eyewear company to the shipping area of an e-commerce business, each with the problem they started from and what changed.

  • Cases with before and after figures
  • Reviews written by warehouse and production managers
  • One case for each type of warehouse
smirosystem.com/smiro-per-la-produzione/
Il caso Next Srl con i numeri di spazio, strada percorsa e produttività
The Next Srl case, with the figures.
smirosystem.com
Le recensioni di tre clienti di Smiro System in home
Customer reviews on the home page.

05Contacts and blog

ALWAYS ONE STEP
FROM A DEMO

The website doesn't sell: it leads to a conversation with a specialist. The phone number is in the header of every page, the Retail and Manufacturing pages end with “Request a free demo now”, the hardware catalogue has “Book a demo” after each group of devices, and the home page has two forms: one asks for name, company, email and phone to see Smiro applied in a business like yours, the other books a meeting.

The Logistics and warehousing blog answers the questions people have before they call: e-commerce seasonal peaks, traceability, vertical warehouses and pick-to-light.

  • Phone in the header, a demo one click away
  • Forms with company and phone, for B2B enquiries
  • A blog on warehouse logistics
smirosystem.com/category/logistica-magazzino/
Il blog Logistica e magazzino di smirosystem.com
The Logistics and warehousing blog.

06On mobile

IN THE AISLE
TOO

On a phone the home page promise is still the first thing you read, the hardware catalogue scrolls one card at a time and the department warehouse cards read one below the other, without losing the drawing.

La home di smirosystem.com vista da telefono
The home page.
Il catalogo hardware Smiro visto da telefono
The hardware.
I magazzini di reparto Smiro visti da telefono
Department warehouses.

Who did what

QUESTIONS ABOUT THIS PROJECT

Who built the Smiro System website?

The smirosystem.com website was built by Digital Runner, a digital marketing agency in Turin, for Eldeco Elettronica, the company Smiro System belongs to. Digital Runner also keeps adding new features to it.

What is Smiro System?

Smiro System is a warehouse management system by Eldeco Elettronica, Turin: software that integrates with the ERP, MES and WMS already in use and wireless light and sound tags for pick and put to light, protected by a European patent since 2017.

Does the Smiro System website sell online?

No. It is a B2B website with no e-commerce: it explains the system for retail and manufacturing, shows the hardware, customer cases and reviews, and leads to a request for a demo or a meeting with a specialist.

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WE’VE WRITTEN ABOUT IT

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