SOCIAL & CONTENT
LinkedIn for business: how to make your company page work (without an ad budget)
A LinkedIn company page works even without advertising if it does three things: it's complete and written in the words customers use, it regularly…
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Social & Content
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Editorial plans, short videos, communities and creators: the content that grows a brand over time.
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Reference guide: Brand kit for ad campaigns: a practical guide to consistent visuals and creative that converts
Articles on Social & Content
18 articles
SOCIAL & CONTENT
A recognisable brand in the age of AI: why producing more content is not enough
AI has made content easy to produce, so quantity no longer sets anyone apart. A brand is recognised through a few distinctive assets (colours,…
SOCIAL & CONTENT
TikTok Shop in Italy: what it is, how it works and why your business should be there
TikTok Shop arrived in Italy in March 2025 and lets you sell directly in the app through tagged videos, live shopping and product showcases, with no…
SOCIAL & CONTENT
Is LinkedIn Premium worth it? 2026 prices and the right plan
LinkedIn Premium isn't a single product. In 2026 the plans range from around €30 a month for Career to €120 for Sales Navigator Core, and over a year…
SOCIAL & CONTENT
Social media content plan: how to build one instead of posting at random
A social media content plan is the tool that turns random posting into a measurable strategy. Without one you waste time, lose consistency and talk…
SOCIAL & CONTENT
Social media for breweries: more than photos of bottles
Managing social media for breweries takes a strategy that goes beyond a simple photo of a bottle. Many breweries make the mistake of using social…
SOCIAL & CONTENT
A guide to content repurposing: reusing social content to maximise ROI
Content repurposing has become a pillar of effective digital marketing, turning a single piece of content into dozens of formats adapted to each…
SOCIAL & CONTENT
Content marketing beyond the noise: a map for content that converts
Content marketing today is no longer about quantity, but about quality, authenticity and strategy. The user is at the centre: you need original,…
SOCIAL & CONTENT
Social listening in Italy: listen to your audience and gain valuable insights
Social listening lets you hear in real time what people are saying about your brand, your competitors and your sector on social media. It's a…
SOCIAL & CONTENT
Podcast marketing: why podcasts work and how to use them in your business
Podcasts are effective tools for winning customers and building engagement. The format, in video too, allows a more direct and authentic connection…
SOCIAL & CONTENT
Social commerce in Italy: turn your fans into paying customers
Social commerce turns social profiles into direct sales channels through platforms such as Instagram, TikTok, Facebook, Pinterest and WhatsApp…
SOCIAL & CONTENT
Short-form video marketing: winning strategies for TikTok and Instagram Reels
The spread of TikTok and Instagram Reels has transformed how content is consumed, favouring short, dynamic videos optimised for mobile devices.…
SOCIAL & CONTENT
Social media trends: the 2024 data and the trends that shaped the sector
This report analyses the social media trends of 2024: usage data, how Facebook, Instagram, X and TikTok performed, emerging trends and forecasts for…
SOCIAL & CONTENT
A guide to Reels: strategy, formats and creators for vertical video marketing
There's a fundamental difference between publishing Reels and building a vertical video strategy that delivers results. In this guide we look at the…
SOCIAL & CONTENT
Instagram strategy: why quality beats quantity in your feed
Many businesses think that posting as much as possible on Instagram is the key to growth. In reality the algorithm rewards engagement, and too many…
SOCIAL & CONTENT
The principles of persuasion in digital marketing: Robert Cialdini's lesson for B2B and B2C
Robert Cialdini, psychologist and professor emeritus of psychology and marketing, is one of the leading experts on persuasion, and his book…
SOCIAL & CONTENT
Using cognitive biases in marketing to build a successful brand
This article explores how cognitive biases influence digital marketing, focusing on social proof, brand authority and price anchoring: essentials for…
SOCIAL & CONTENT
Social media marketing strategies: mastering information overload
Avoiding excessive posting and focusing on quality content is crucial for keeping engagement up. Stories offer a more spontaneous, immediate…