What we do
Turin, since 2024About usLet’s talk
30 minutes with the person who will run your project.
+39 011 19118420
messaggi@digitalrunner.it
Monday to Friday, 9:00–17:00 (CET)
IN SHORT
We design automated flows that take leads all the way to the sale while your team gets on with other things: emails, CRM, lead scoring, nurturing sequences. We start from your goals and your typical customer, choose the right tool (HubSpot, Klaviyo, ActiveCampaign, n8n) and connect everything to your data, in line with GDPR.
A lead comes in
ONE FLOW, FOUR STAGES
ENTRY
Form submitted
CONDITION
Lead scoring
ACTION
Email sequence
EXIT
Handover to sales
Built once, it works every night. The hard part isn’t the tool: it’s deciding what happens to someone who downloads a catalogue at 11 pm on a Tuesday and then goes quiet.
What’s included
01
We set the goals, the ideal customer and the journeys. Automation amplifies whatever it finds. Without a strategy, it amplifies the noise.
02
Welcome, abandoned basket, messages triggered by what visitors do on the site, newsletters. These are the flows that bring in most email sales.
03
Sequences that guide leads through long buying cycles, with a score that only passes sales-ready leads to your sales team.
04
HubSpot, Klaviyo, ActiveCampaign, Brevo. We connect them to your website, e-commerce and management software with n8n or Make, so every piece of data lives in one place.
05
Email, SMS, WhatsApp, social media, retargeting ads. The mix depends on audience and budget, and the follow-up never goes missing.
06
Segments, filter rules, consent and domain authentication (SPF, DKIM and DMARC, the signatures that tell inboxes the email really comes from you). So messages get delivered and stay compliant.
Replying to new leads, reminding someone about their basket, working out whether a contact is interested, re-engaging people who have gone cold. These are the tasks your team does worst when it’s in a hurry. They’re also the ones a good automation does better than anyone, every day, without forgetting.
We specialise in marketing automation for B2B, food, cosmetics and technology companies. Over years of testing channels and software we’ve developed a method we call the Running Formula. We work on calls or at our office, with brands such as Equilibra, Delfin, sedApta and Nikon.
Automation pays off when it brings two things together: clean data on how people behave and content that is genuinely personalised. We take care of both. We connect your database to the automation tools, split contacts into segments and set the rules. Then we write emails and sequences that guide each person along the buying journey, with messages that respond to what they did.
Every flow has a goal and a number: leads generated, opens and clicks, leads handed to sales, attributed revenue. Companies that use automation well bring more sales-ready leads to their sales teams, and spend less to get them. We show you how much, every month.
How we work
STEP 01 OF 05
01
Who receives the leads, how long it takes for someone to reply, where the ones who don't buy straight away end up. That's usually where half the work already done gets lost.
02
What a lead is worth, when it goes to sales, when it goes back on hold. The decisions are yours. We ask the questions and put them in writing.
03
Emails people actually want to read, with something useful inside. What's written matters far more than how many messages go out.
04
Website, forms, CRM, invoicing, calendar. With HubSpot, Klaviyo or n8n, depending on what you already have. You don't have to change everything.
05
A flow left alone for a year ends up sending Christmas greetings in July. Every month we look at open rates, unsubscribes and what needs rewriting.
What you get
WHAT WE WORK WITH
Inside this service
01
Automated emails for e-commerce and B2B companies. Welcome, abandoned baskets, behaviour-triggered messages and newsletters with Klaviyo, HubSpot and ActiveCampaign.
02
B2B lead nurturing with marketing automation: sequences, lead scoring, technical content and a connected CRM, to turn leads into customers in long sales cycles.
We did it for
Running events
RUNNING AND EVENTS
31,000participants in Base Running races in 2026
Read the case study
Industrial software
B2B & MANUFACTURING
58technical articles published on elisaindustriq.it in 2026
Read the case study
Shower enclosures
B2B & MANUFACTURING
10communication fronts we handle for CSA
Read the case studyBetter said up front
NO
With those numbers, the phone beats any automation. First you work on bringing in more, then you automate the follow-up.
NO
If people ready to buy wait two days, software has little to do with it. Automating a broken process just makes it break faster.
NO
Automation brings people to the door at the right moment. Opening and closing the deal is still a human job.
The questions we get asked
No lead goes unanswered. Everyone receives messages suited to what they did on the site, and only people ready to talk reach your sales team. On top of that, it frees up the time currently lost to emails written by hand and copied lists.
It's the set of processes that, with dedicated tools, take care of repetitive marketing tasks on their own: emails triggered by behaviour, contacts split into segments, lead scoring, publishing and retargeting ads. Done well, it's more personal than any mass mailing, because everyone gets what they need when they need it.
It depends on the project. HubSpot and ActiveCampaign for companies selling to other businesses, Klaviyo for e-commerce, Brevo for those just starting out, n8n and Make to connect different platforms. We also help you choose, migrate and manage your data.
With our method, the Running Formula, in six steps. Goals and indicators, customer profiles and lists, choice of tools, content and channels, building the flows, testing and continuous improvement. We always keep an eye on the numbers.
The initial setup usually takes two to four weeks, and the first measurable results arrive within the first month. Then the flows improve over time, because every interaction produces data that feeds the next step.
We’ve written about it
STRATEGY & DATA
A funnel is optimised one bottleneck at a time, through a six-step cycle: observe, diagnose, form a hypothesis, test it, measure, start again. AI…
STRATEGY & DATA
Measuring the revenue generated by your campaigns takes four pieces: the form saves UTMs and click IDs (gclid, gbraid, wbraid, fbc, li_fat_id) in…
AUTOMATION & AI
B2B lead scoring gives each contact two scores: one for fit (role, industry, company size, geography) and one for behaviour (pricing page, demo…
Half an hour, a shared whiteboard and the right questions. At the end the diagram is yours, whether or not you decide to work with us.
Ask for information
Tell us what you’re interested in and where you’re starting from. The person who runs this service at the agency will get back to you with timing, approach and a rough idea of costs for a case like yours.
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