GLOSSARY
Marketing automation
DEFINITION
Marketing automation is the use of tools that carry out repetitive marketing tasks on their own (emails triggered by what a person does, segmenting contacts by interest, scoring, remarketing ads), in a personalised and measurable way.
Done well, it is anything but cold. Each person gets what they need at the right moment, which is impossible with the same send for everyone. It takes clear goals, clean data, content written for each stage and tools connected to the website, the e-commerce store and the CRM.
It is one of our core services: marketing automation.
