GLOSSARY
CTV (Connected TV)
DEFINITION
CTV (Connected TV) advertising is made up of video ads shown on smart TVs and internet-connected devices, bought programmatically and with the same audience targeting and measurement precision you get online.
It brings together the power of television and the precision of digital: you know who you are talking to, how many times they see it and what happens next. In Italy it is growing alongside streaming platforms and the offer from the major publishers.
We include it in advertising plans when a brand also needs to reach people who are not searching for it yet.
