STRATEGY & DATA
GA4 for SMEs: the reports you actually need (and how to read them)
An SME needs just six GA4 views: traffic acquisition, key events, landing pages, a funnel exploration, the monetisation reports if it sells online,…
- HOW IT'S ORGANISED
- In periodic packages, our SEO Kits, covering technical work, content and digital PR
- WHEN YOU SEE IT
- The first movements after six to eight weeks. Consistency does the rest
- WHO YOU TALK TO
- The people who write the copy and work on the website
IN SHORT
We bring the people who are searching for what you sell to your website, on Google and on answer engines such as ChatGPT and AI Overviews. Every month we work on the technical side, on content that answers real questions, on links and on digital PR. Then we measure it in leads and sales, not just in rankings.
One page, two shop windows
WHAT YOU WRITE ENDS UP ON GOOGLE AND ON CHATGPT
seo agency for manufacturing companies
GENERATED ANSWER
CITED SOURCES
trade-journal.co.ukdigitalrunner.itwikipedia.org
ORGANIC RESULTS
- 1 long-time-rival.co.uk
- 2 your website
- 3 marketplace.com
- 4 b2b-directory.co.uk
- 5 general-blog.co.uk
Same page, two destinations: the classic result and the answer that cites it. GEO works on the second.
What’s included
WHAT WE DO,
IN PRACTICE
01
A complete website audit
Speed (Google's Core Web Vitals), indexing, structure and structured data. Before writing a single line, we remove whatever is holding you back.
02
What people search for, and why
We read keywords by the intent of the person searching. Every page is built to answer a specific question, in the format Google rewards.
03
Copy that answers questions
Service pages, categories, articles and guides. They're written by people who know your industry, and they read well even though they're optimised.
04
Getting cited by artificial intelligence
Structure, data and authority so that AI Overviews, ChatGPT and Perplexity choose you as a source. It's called GEO, it's our newest specialty and also the most requested.
05
Links and mentions from authoritative sites
Citations and links from sites that matter in your industry. That's how search engines understand you can be trusted.
06
Getting found locally or abroad
Google Business Profile and local searches, so people looking nearby can find you. Or a multilingual strategy, if you sell abroad.
Rankings aren’t for sale
Nobody can buy page one of Google, and anyone who promises it to you is selling something else. What you can do is understand what your customers are searching for, build the pages that answer better than anyone else and keep the website technically in order. The rest is consistency.
We always start from a website audit and keyword research read by search intent: people researching, people comparing, people ready to buy. From there we build a phased strategy, with periodic SEO Kits containing technical recommendations, content and digital PR activities.
Today the answers come from AI too
More and more answers come from AI Overviews, ChatGPT and Perplexity, before anyone even clicks. To get cited by these systems (it’s called Generative Engine Optimization, or GEO) you need pages that answer straight away, structured data, clear information about who you are and up-to-date content. It’s the same discipline as SEO, with a few extra rules. We apply it to every page we build, starting with this website.
Four phases, repeated over time
- Website analysis: complete technical audit, speed, indexing, page structure.
- Strategy: a meeting about your audience, keyword research, competitor analysis and priorities ranked by impact.
- Content and distribution: pages and articles written for search intent, then links and digital PR to get them out there.
- Maintenance: regular checks, new content, fixes. SEO thrives on continuity.
We work on calls or at our office, with companies that sell to other businesses, e-commerce shops, software houses and consumer brands, including in foreign markets. There’s only one rule: data first, opinions second. We walk you through the monthly report in person, because a PDF that just arrives on its own is no use to anyone.
How we work
FIVE STEPS, FROM THE SITE AUDIT TO THE REPORT
STEP 01 OF 05
01
We lift the bonnet
We analyse the whole website, from speed to structured data. Almost always two or three problems come up that were holding everything else back on their own.
02
We work out what people search for
We look at keywords by intent. People researching, people comparing and people with their credit card already in hand go to different pages, written in different ways.
03
We build the pages
Service pages, categories, guides and articles. We write them ourselves, after talking to the people in the company who know the product. Generic copy can be spotted a mile off.
04
We get them out there
We look for mentions and links from sites that count for something in your industry. It's the slow part, and hardly anyone likes selling it because it can't be wrapped up in a month.
05
We stay on it
Regular checks, new content, fixes. Every month we walk you through the report in person. A PDF that just lands in your inbox has never been read by anyone.
What you get
THE AUDIT, THE PLAN AND THE REPORT: HERE'S WHAT YOU RECEIVE
WHAT WE WORK WITH
Google Search ConsoleGA4AhrefsSEOZoomScreaming FrogGoogle Search ConsoleGA4AhrefsSEOZoomScreaming FrogGoogle Search ConsoleGA4AhrefsSEOZoomScreaming FrogGoogle Search ConsoleGA4AhrefsSEOZoomScreaming FrogGoogle Search ConsoleGA4AhrefsSEOZoomScreaming FrogGoogle Search ConsoleGA4AhrefsSEOZoomScreaming FrogGoogle Search ConsoleGA4AhrefsSEOZoomScreaming FrogGoogle Search ConsoleGA4AhrefsSEOZoomScreaming Frog
Looker StudioSchema.org structured dataWordPressShopifyPageSpeed InsightsLooker StudioSchema.org structured dataWordPressShopifyPageSpeed InsightsLooker StudioSchema.org structured dataWordPressShopifyPageSpeed InsightsLooker StudioSchema.org structured dataWordPressShopifyPageSpeed InsightsLooker StudioSchema.org structured dataWordPressShopifyPageSpeed InsightsLooker StudioSchema.org structured dataWordPressShopifyPageSpeed InsightsLooker StudioSchema.org structured dataWordPressShopifyPageSpeed InsightsLooker StudioSchema.org structured dataWordPressShopifyPageSpeed Insights
Inside this service
THE SPECIALTIES,
ONE BY ONE
We did it for
THE PROJECTS WHERE
WE DID IT
Running events
RUNNING AND EVENTS
Base Running Team
31,000participants in Base Running races in 2026
Read the case study
Industrial software
B2B & MANUFACTURING
Elisa Industriq Italy · sedApta
58technical articles published on elisaindustriq.it in 2026
Read the case study
Shower enclosures
B2B & MANUFACTURING
CSA Box Doccia
10communication fronts we handle for CSA
Read the case studyBetter said up front
WHEN WE ADVISE AGAINST SEO
NO
You need revenue this quarter
SEO doesn't work miracles in three months. In that case we start from paid campaigns and build organic traffic in the meantime, with the tap already running.
NO
Nobody searches for what you sell
It happens, especially with very new products. If the searches aren't there, we tell you and suggest something else. Inventing keywords nobody types is pointless.
NO
You're rebuilding the site in six months
Better to wait and design it properly, so you don't pay twice for the same work. Meanwhile we prepare the structure and the content.
The questions we get asked
THE QUESTIONS WE GET ASKED MOST
What is SEO?
SEO (Search Engine Optimization) is the work that makes a website appear in Google's free results when someone searches for what you sell. It covers the technical side of the site, content written for people's questions and links from other authoritative sites. Today it also includes GEO, meaning getting cited by AI Overviews and ChatGPT.
How do you choose a good SEO agency?
Be wary of anyone who guarantees the top spot: nobody can. Ask for concrete cases, with numbers. Get them to explain what will be done in the first three months and how it will be measured. And check that they talk to you about leads and sales, not just rankings. A good agency also tells you when SEO isn't the priority.
How much does SEO cost?
It depends on the size of the website, the competition in your industry and how much content is needed. The initial audit is a one-off payment, the ongoing work is organised in monthly packages. On the first call we look at the site and give you a precise indication. A figure thrown into an FAQ wouldn't help anyone.
How long does it take to see results with SEO?
It depends on the industry and the starting point. The first movements usually show after six to eight weeks on less competitive searches. Stable traffic and leads take a few months of ongoing work. That's why we propose SEO as an ongoing activity, with monthly goals and reports.
Wouldn't it be better to go straight for paid campaigns?
They're two different things. Campaigns bring traffic straight away and stop when you stop paying. SEO builds a presence that lasts. We often use them together, with advertising covering searches while organic grows. On the first call we tell you where it makes sense to start in your case.
What are your SEO Kits?
They're the periodic packages we use to organise the work. Each Kit contains the technical recommendations, the content to write or update, the digital PR activities and the changes to turn more visits into leads. That way you always know what we're doing and why.
Do you also work on e-commerce, YouTube and podcasts?
Yes. For e-commerce we work on product pages, categories, structured data and speed. For video channels, on titles, descriptions and transcripts. For podcasts, on directories, transcripts and links. The principle is always the same: understand what the audience is searching for and be found there.
We’ve written about it
WHAT WE’VE WRITTEN ABOUT IT
SEO & GEO
SEO consultancy: what it includes, how to choose it and what it really costs
Serious SEO consultancy covers six activities: a technical audit, keyword research by intent, a content plan, technical fixes, links and mentions,…
SEO & GEO
Google AI Mode: how to get cited in AI answers without losing leads
To get cited by Google AI Mode you need the SEO basics (an indexed page eligible for a snippet) plus content that answers in self-contained blocks,…
LET'S OPEN SEARCH CONSOLE
AND LOOK AT YOUR SITE
Thirty minutes on a call with Search Console, Google's tool that shows how people find you, and with your competitors. If there's something to do, we'll tell you. If there isn't, we'll tell you that too.