AUTOMATION & AI
Mandatory AI Act training: what Article 4 requires and who it applies to
The AI literacy obligation in Article 4 of Regulation (EU) 2024/1689 has applied since 2 February 2025 and covers every company that uses artificial…
AI Solutions · Getting help
Artificial intelligence solutions for businesses
- WHAT IT ANSWERS FROM
- Your documents, and only those
- WHO'S IN CONTROL
- A person, always. Even when it works well
- TRAINING
- AI Act, obligations and everyday use for the people who work with you
IN SHORT
We bring artificial intelligence into marketing, sales and customer service, starting from the way you work today. First we work out where it saves hours or brings in customers, then we build it. Chatbots that answer from your content with Conversly, automation with n8n and Make, analysis, content and the team training required by the AI Act. Your data stays yours.
An example, seen from the inside
WHAT "TRAINED ON YOUR DATA" MEANS
INTERNAL ASSISTANT · REQUEST
"Prepare the quote for the request that came in this morning"
ANSWER
Company price listPast quotesPayment terms
It answers from your documents, not from whatever it has read online. The difference between a toy and a tool.
The guardrails
Where the data ends up, who checks the answers, what happens when the model gets it wrong. These are the questions we ask before switching anything on.
- Data that stays in-house
- A person who checks
- AI Act: who uses it, what they know
- Switched off when needed
What’s included
WHAT WE DO,
IN PRACTICE
01
A chatbot that knows your company
Conversly is our chatbot. It learns from your content in a few minutes, then answers customers at any hour, collects leads and gives sales a hand. Now it answers the phone too, with its own voice.
02
Repetitive work, automated
Flows with n8n and Make that connect CRM, e-commerce, email and management software. Every repetitive task becomes an automated flow that saves hours.
03
Numbers that look ahead
Dashboards and models that forecast sales and customer behaviour and flag anomalies. As well as what happened, you see what's about to happen.
04
Copy at scale, in your tone
Copy for SEO, campaigns and social media produced with models tuned to your brand's tone of voice. A professional checks it before it goes out.
05
Faster customer service
AI handles the recurring requests and passes the complicated ones to the right person. Customer feedback makes it better over time.
06
The training required by the AI Act
Documented courses to comply with Article 4 of the AI Act, through our Articolo 4 project. AI only pays off if people know how to use it.
The AI we use every day
We use it every day in our clients’ projects to solve concrete problems: replying sooner, automating repetitive tasks, analysing data nobody has time to look at, producing content at scale without losing quality.
The method is simple. We start from the way you work, find where AI can make a difference (and where it can’t) and build solutions that connect to what you already use. We leave pointless revolutions to others. We work with companies on calls or at our office.
The tools we bring into your company
There’s no perfect tool for everything, and for each project we choose the right combination: ChatGPT and Claude for writing, analysing and reasoning; Conversly, our chatbot, which also has its own website, conversly.it; n8n and Make for connecting systems and running the flows; predictive analytics platforms; Midjourney, DALL·E and ElevenLabs for images, video and voice within production processes.
People first, then tools
An AI project works if the team knows how to use it. That’s why we created Articolo 4, our training programme that meets the AI literacy obligation set out in the European regulation: role-specific courses, certificates and a platform to deliver and certify them. We train the people who will use the tools every day, not just those who buy them.
How we work
FROM AN IDEA TO SOMETHING THAT WORKS, IN FIVE STEPS
STEP 01 OF 05
01
We look for the boring work
We start from what eats up your time every week; the technology comes later. Quotes, answers that are always the same, data copied from one place to another.
02
We run a small trial
A single process, two weeks, a measurable result. If it isn't useful we stop there, and finding out cost you very little.
03
We set the boundaries
Where the data goes, what the system mustn't say, who checks the answers. Everything is decided before switching on, so there's no embarrassing first blunder.
04
We connect it to your tools
Management software, CRM, email, website. With n8n and the integrations of the software you already have, keeping everything that works.
05
We train the people
The difference between a toy and a tool is made by the person using it. Half a day in the company is worth more than ten subscriptions.
What you get
THE ASSISTANT, THE AUTOMATION AND THE TRAINING
WHAT WE WORK WITH
ConverslyClaudeOpenAIn8nConverslyClaudeOpenAIn8nConverslyClaudeOpenAIn8nConverslyClaudeOpenAIn8nConverslyClaudeOpenAIn8nConverslyClaudeOpenAIn8nConverslyClaudeOpenAIn8nConverslyClaudeOpenAIn8nConverslyClaudeOpenAIn8nConverslyClaudeOpenAIn8nConverslyClaudeOpenAIn8nConverslyClaudeOpenAIn8nConverslyClaudeOpenAIn8nConverslyClaudeOpenAIn8n
MakeRAG on company documentsWhisperAI ActMakeRAG on company documentsWhisperAI ActMakeRAG on company documentsWhisperAI ActMakeRAG on company documentsWhisperAI ActMakeRAG on company documentsWhisperAI ActMakeRAG on company documentsWhisperAI ActMakeRAG on company documentsWhisperAI ActMakeRAG on company documentsWhisperAI ActMakeRAG on company documentsWhisperAI ActMakeRAG on company documentsWhisperAI Act
Inside this service
THE SPECIALTIES,
ONE BY ONE
We did it for
THE PROJECTS WHERE
WE DID IT
Running events
RUNNING AND EVENTS
Base Running Team
31,000participants in Base Running races in 2026
Read the case study
Shower enclosures
B2B & MANUFACTURING
CSA Box Doccia
10communication fronts we handle for CSA
Read the case study
Industrial vacuums
B2B & MANUFACTURING
Delfin Industrial Vacuums
170products online for the United States and Canada
Read the case studyBetter said up front
WHEN WE ADVISE AGAINST AI
NO
The process isn't written down anywhere
AI speeds up what already exists. If everyone works their own way, first you put the process in order, then you automate it.
NO
You want to replace someone
We don't do that kind of work. AI makes sense for taking repetitive work off people's plates. The people stay.
NO
"We need AI, but we don't know what for"
It happens a lot and it isn't your fault. In that case we run half a day of training, and the ideas come on their own, from inside the company.
The questions we get asked
THE QUESTIONS WE GET ASKED MOST
How can a business use artificial intelligence?
Start with repetitive work: answering the same questions, preparing drafts of documents and quotes, moving data from one program to another, summarising information. AI prepares, a person checks and decides. It's best to start with a single process and measure the time saved.
What is an AI chatbot?
It's an assistant that answers in writing like a person, on your website or inside the company, using your documents as its source. Old chatbots had a fixed menu. This one understands questions even when they're phrased in different ways. Ours is called Conversly.
How much does it cost to bring AI into a company?
It depends on the project. A Conversly chatbot starts from 89 euros a month plus setup, while a complete automation project varies with the complexity of the flows and integrations. The first 30-minute call is there precisely to estimate costs and return before any commitment.
Do we need technical skills?
No. The tools we bring in are designed for people working in marketing, sales and customer service. We handle the configuration, then train your team to use them independently every day.
Will AI replace my team?
No, and that's not the point. It takes repetitive, low-value tasks off people's hands, so they can focus on strategy, relationships and creativity. It gives them an extra pair of hands.
Is my data safe?
We only work with platforms that comply with GDPR, the European privacy regulation. Your data isn't shared with third parties or used to train external models, and you stay in control.
Can I try before committing?
Yes. We start with an introductory call. Conversly has a trial version, and for more structured projects we always propose a pilot phase.
We’ve written about it
WHAT WE’VE WRITTEN ABOUT IT
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HALF AN HOUR TO WORK OUT
WHETHER IT MAKES SENSE
You tell us what wastes your time. If AI has nothing to do with it we'll tell you, and sometimes that's the most useful answer.