WEB & E-COMMERCE
We built Runmaniac, the running race portal: why and how it works
Runmaniac is the running race portal we designed and built from scratch. It brings together marathons, halves, 10Ks and trail races from all over the…
Running is part of who we are
RUNNING
The name is no accident
WHY DIGITAL RUNNER
Running teaches two things we bring into the office. First: results come from method and consistency, never from shortcuts. Second: behind a race that fills the streets there are months of invisible work, made of registrations, sponsors, volunteers and communication.
That’s why we enjoy working with people who organise races, events and sports communities. It’s a world we know from the inside: we are runners, and with Base Running and Promorun we have looked after races, clubs and the digital promotion of events such as the Corsa dei Castelli.
In 2024 Italian marathons counted 53,825 finishers and half marathons almost 160,000. We wrote an analysis of it, and we keep writing about what it takes to promote a race, find sponsors and keep a community going from one edition to the next.
In running
OUR WORK
Running events
RUNNING AND EVENTS
Base Running Team
31,000participants in Base Running races in 2026
Read the case study
Running events
RUNNING AND EVENTS
Infront · Verona Run Marathon
Running · Verona Run Marathon and Romeo & Giulietta Half Marathon
Read the case study
Running events
RUNNING AND EVENTS
Equilibra Running Team
Sport and events · four sold-out races and more than 10,000 runners in a year
Read the case studyWe write about it often
RUNNING AND MARKETING
STRATEGY & DATA
When to start promoting a running race: the five-month calendar that leads to a sell-out
Campaigns for a half marathon or a city 10K usually start four or five months before race day. First you build the foundations: a complete race page,…
STRATEGY & DATA
Gym marketing: how to win and keep members
Gym marketing doesn't end with the new-year campaigns. Winning and keeping members takes concrete tools: a well-kept Google Business Profile, a…
AUTOMATION & AI
Email marketing for sports events: from the stands to the inbox
Email marketing for sports events is a key tool for turning fans into loyal buyers. Through segmentation and personalised content, it lets you…
SEO & GEO
Local event SEO: the strategy for maximum visibility
Local event SEO is essential for reaching a nearby audience with a strong intention to attend. An optimised event page, with localised content and…
STRATEGY & DATA
Running in Italy: an ecosystem to decode
Running grew strongly in Italy in 2024: 53,825 marathon finishers (+16%) and almost 160,000 in half marathons, a sign that it's no longer a niche but…