AUTOMATION & AI
B2B lead scoring: a practical model for deciding which contacts deserve a sales call
B2B lead scoring gives each contact two scores: one for fit (role, industry, company size, geography) and one for behaviour (pricing page, demo…
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Automation & AI
IN SHORT
Automated emails, virtual assistants and artificial intelligence tools that work on their own. With the limits and rules you need to know.
THE SERVICES FOR THIS TOPIC
Reference guide: AI for marketing: 20 practical workflows for marketing and sales teamsMarketing automation for SMEs and B2B: the 7 workflows you should already have running
Articles on Automation & AI
16 articles
AUTOMATION & AI
Mandatory AI Act training: what Article 4 requires and who it applies to
The AI literacy obligation in Article 4 of Regulation (EU) 2024/1689 has applied since 2 February 2025 and covers every company that uses artificial…
AUTOMATION & AI
Artificial intelligence for SMEs: 7 ways to use Claude in your business
A practical guide to how an Italian SME can use Claude today: writing content, mockups without a designer using Claude Design, an assistant with…
AUTOMATION & AI
Business process automation with n8n: a guide for Italian SMEs
Business process automation is now within reach of Italian SMEs too, thanks to tools such as n8n that don't require programming skills. With a visual…
AUTOMATION & AI
Claude Design: how to create mockups and visual briefs without a designer
Claude Design is the visual feature built into Claude.ai that lets you create mockups, landing pages, email layouts and presentations directly in…
AUTOMATION & AI
Claude Cowork: what it is, how it works and how to use it for marketing
Claude Cowork isn't a chatbot you ask questions. It's a workspace where the model knows your brand, your files and your instructions, and applies…
AUTOMATION & AI
Email marketing automation: what it is, which flows work and how to choose the tools
Email marketing automation sends messages automatically when a contact takes an action: signing up, abandoning a basket, visiting a page. In 2024…
AUTOMATION & AI
Prompt engineering for marketing: how to write effective instructions for ChatGPT, Claude and Gemini
Writing a good prompt isn't a matter of luck; it's a skill you can learn. This article explains how to structure effective instructions for the three…
AUTOMATION & AI
Email marketing for sports events: from the stands to the inbox
Email marketing for sports events is a key tool for turning fans into loyal buyers. Through segmentation and personalised content, it lets you…
AUTOMATION & AI
B2B lead nurturing: what it is, how it works and workflow examples
B2B lead nurturing is the process of guiding contacts towards a purchase with targeted content and automated flows. In this guide we explain what it…
AUTOMATION & AI
Mobile marketing: strategies for reaching your customers wherever they are
Mobile marketing is the heart of digital strategy, built on personalisation, speed and mobile-first. Apps must be light, smart and increasingly…
AUTOMATION & AI
Marketing automation: what it is, how it works and practical examples (B2B included)
Marketing automation is the use of software to trigger marketing actions automatically based on contacts' behaviour: emails, CRM updates, alerts to…
AUTOMATION & AI
Suspicious emails: how to spot and protect yourself from fake intellectual property infringement notices
Suspicious emails reporting fake intellectual property infringements are a growing threat. Scammers exploit the fear of legal action to extort data…
AUTOMATION & AI
Why B2B companies should choose an AI chatbot over live chat with an operator
An introduction to AI chatbots. In the competitive landscape of B2B marketing, adopting advanced technology has become a necessity for staying ahead.…
AUTOMATION & AI
Email marketing: the mistakes to avoid and how to choose a platform
From printed newsletter to inbox: in this article we trace the evolution of email marketing, list the most frequent mistakes (too little…
AUTOMATION & AI
Artificial intelligence in B2B marketing: where it helps, how to introduce it and what not to delegate
Artificial intelligence is now part of almost every marketing tool, but in B2B it only delivers results if it starts from clear goals and clean data.…