SEO & GEO
SEO consultancy: what it includes, how to choose it and what it really costs
Serious SEO consultancy covers six activities: a technical audit, keyword research by intent, a content plan, technical fixes, links and mentions,…
- WHERE THE GAME IS PLAYED
- AI Overviews, ChatGPT, Perplexity, Google AI Mode
- HOW IT'S MEASURED
- Citations in answers, visits coming from AI models, appearances in Google's answers
- THE ADVANTAGE
- Start now and there's still little competition
IN SHORT
GEO (generative engine optimisation) makes your content the source that AI Overviews, ChatGPT, Perplexity and Google AI Mode cite when they answer. We work on page structure, answers at the top of the page, structured data, clear information about who you are and authority. Companies that start now still have a real advantage over their competitors.
A live example
WHO GETS CITED, AND WHY
seo agency for manufacturing companies
GENERATED ANSWER
CITED SOURCES
trade-journal.co.ukdigitalrunner.itwikipedia.org
ORGANIC RESULTS
- 1 long-time-rival.co.uk
- 2 your website
- 3 marketplace.com
- 4 b2b-directory.co.uk
- 5 general-blog.co.uk
Same page, two destinations: the classic result and the answer that cites it. GEO works on the second.
What’s included
WHAT WE DO,
IN PRACTICE
01
Which pages can be cited
The pages that can end up in answers, the ones that won't and why. Plus an analysis of AI answers in your industry and of the sources winning today.
02
The answer up front
We rewrite the opening of your main pages so they answer the question in 40 to 60 words. The rest of the content comes afterwards, in support.
03
Saying clearly who you are
Organization, Person, FAQ, Article, DefinedTerm: code hidden in the page that explains to machines who you are and what you're talking about.
04
Content that becomes a reference
Guides, glossaries and pages with original figures: the material models prefer to cite.
05
Fresh content, measured citations
Update dates on show, content reviewed, presence in AI answers measured over time.
Search has become an answer
A growing share of searches gets answered before any click: AI Overviews at the top of Google, ChatGPT, Perplexity, Google AI Mode. For a company that means fewer visits even in first position, and a new question: who does the answer engine cite when it talks about my industry?
Generative engine optimisation is about making sure the answer is “us”. No tricks: it’s about writing and organising content so it becomes the clearest, most reliable and most up-to-date source on the subject.
What we do, in practice
We start by looking at who gets cited today for the questions that matter in your industry, and why. Then we work on the pages: the answer up front, a structure built around questions, structured data, explicit information about who’s writing, who the company is and which terms it defines, original figures and sources. Finally we build the reference material models prefer to cite, meaning guides and glossaries, and keep it up to date with clearly visible dates.
This website is built that way. Every page opens with an “In short” summary, declares its author and organisation and links services, projects and articles. It’s the same method we use for our clients.
How we work
HOW TO BECOME THE SOURCE AI CITES
STEP 01 OF 04
01
We look at who gets cited today
For the questions that matter in your industry, we look at who answer engines cite today and what those pages have in common.
02
The answer comes first
We rewrite the opening of your main pages so they answer in forty to sixty words. The rest of the content plays a supporting role.
03
Explicit data and identity
Organization, Person, FAQ, Article, DefinedTerm: code that tells a model who you are, what you're talking about and why it should trust you.
04
Reference material
Guides, glossaries and pages with original figures. It's what models prefer to cite, and it's built over time.
WHAT WE WORK WITH
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We did it for
THE PROJECTS WHERE
WE DID IT
Industrial software
B2B & MANUFACTURING
Elisa Industriq Italy · sedApta
58technical articles published on elisaindustriq.it in 2026
Read the case study
Industrial vacuums
B2B & MANUFACTURING
Delfin Industrial Vacuums
170products online for the United States and Canada
Read the case study
Wellness & cosmetics
WELLNESS & COSMETICS
Equilibra
B2C · supplements and cosmetics, from e-commerce to social media
Read the case studyBetter said up front
WHEN WE ADVISE AGAINST GEO
NO
The site doesn't meet basic SEO standards
GEO rests on the same foundations. If indexing and structure are shaky, that's where we start.
NO
You want a guarantee of being cited
Nobody can give one, and anyone who promises it doesn't know what they're talking about. We work on the conditions that make a citation likely.
NO
You have nothing original to say
Models cite people who bring data, first-hand experience or a clear position. Nobody cites a summary of other summaries.
The questions we get asked
THE QUESTIONS WE GET ASKED MOST
What is GEO?
GEO stands for generative engine optimisation. It's the set of activities that increase the likelihood that an answer engine, such as Google's AI Overviews, ChatGPT or Perplexity, cites your website as a source when it answers a question in your industry.
Are GEO and SEO the same thing?
GEO grows out of SEO and shares its foundations, then adds rules of its own. Answer engines reward those who answer straight away, who make themselves clearly recognisable and who bring original data. If the site is already optimised for Google, the extra step is shorter than it looks.
Can it be measured?
Yes, even though the tools are young. We track citations in AI answers for searches in your industry, visits from ChatGPT and Perplexity in analytics, and appearances in AI Overviews in Search Console. We discuss it every month in the report.
We’ve written about it
WHAT WE’VE WRITTEN ABOUT IT
SEO & GEO
Google AI Mode: how to get cited in AI answers without losing leads
To get cited by Google AI Mode you need the SEO basics (an indexed page eligible for a snippet) plus content that answers in self-contained blocks,…
SEO & GEO
SEO for AI search: the 2026 checklist for Google, ChatGPT, Gemini and Perplexity
To get cited by answer engines you need three things: pages every engine can read (Googlebot, Bingbot, OAI-SearchBot and PerplexityBot not blocked),…
LET'S FIND OUT WHO GETS CITED
IN YOUR INDUSTRY
We ask answer engines a few questions in front of you and see who comes up. Sometimes it's a surprise.