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CSA BOX DOCCIA

B2B manufacturing · made-to-measure shower enclosures and trays, and all their communication

Industry: B2B & Manufacturingcsaboxdoccia.it ↗

IN SHORT

CSA designs and manufactures made-to-measure shower enclosures and shower trays in Settimo Torinese, for homes, hotels, yachts and motorhomes, and sells them through 359 dealers and service centres in Italy and abroad. Digital Runner handles all of its communication: the brand-new csaboxdoccia.it website, with a 3D configurator and a catalogue of 126 models, the bespoke lead micro-CRM, the support area with assembly instructions reachable by QR code, the Conversly chatbot, social media with photo and video shoots, campaigns on Meta, Google and LinkedIn, the LinkedIn page and the newsletter.

The client

WHO CSA ARE

YEAR
since 2022
CLIENT
CSA Srl
Settimo Torinese (Turin)
PRODUCTS
Made-to-measure shower
enclosures and trays, Made in Italy
WHAT WE DO
All the communication:
website, CRM, chatbot, social,
shoots, campaigns, newsletter

Since 1985 CSA has designed and manufactured made-to-measure shower enclosures and trays at its plant in Settimo Torinese. The glass is cut to the slope of the attic ceiling, the profile is chosen between aluminium and steel, and the size is that of the bathroom, not the catalogue. You will find them in homes, hotel suites, yachts and motorhomes.

CSA sells them through a network of 359 dealers and service centres, in Italy and in 11 other countries. So the website speaks to very different people. There is the homeowner redoing the bathroom who wants to see, understand and ask for a price. There is the designer looking for the right model for a hotel. And there is the installer who, at seven in the evening, is looking for the assembly instructions with the customer on the phone.

It is a client that really lets us work on every front and try new things: from the 3D configurator to a CRM built around the way they work. That is why it is one of the most complete projects we look after.

The goal: Make digital CSA's best salesperson: a website that gets chosen and brings in quote requests, a dealer network that is easy to find, and communication that speaks to homeowners, designers and installers every day, on every channel.

The catalogue in numbers

ALL OF CSA,
IN ONE WEBSITE

The old website had everything, but in no particular order. We moved every product, every photo and every assembly video into a new database that the client manages on its own.

126
shower enclosure models in 29 collections
359
dealers and service centres on the map
851
assembly videos, 9 steps per model
3
languages, Italian, English and French

The CSA ecosystem

EVERY CHANNEL
LEADS TO THE SAME PLACE

Shoots, social media and campaigns spark interest. The website, the configurator and the chatbot turn it into a request. The CRM puts it in the hands of whoever needs to reply, and the newsletter stops it going cold. Each tool passes its data on to the next.

  1. 01

    Shoots, social and LinkedIn

    Getting seen

    Reels in the showroom, photos in the factory, carousels and memes for homeowners, LinkedIn for designers and installers.

  2. 02

    Meta, Google and LinkedIn Ads

    Getting searched for

    Campaigns for people renovating, for people looking for a made-to-measure enclosure and for those designing hotels and large contracts.

  3. 03

    Website, configurator and chatbot

    Getting chosen

    Catalogue, 3D configurator, step-by-step quote and Conversly, which answers at any hour.

  4. 04

    Lead micro-CRM

    Losing nobody

    Every request with its history: which campaign it came from, which page, which sizes were requested.

  5. 05

    Newsletter

    Keeping in touch

    Welcome emails, the post-quote flow in three languages and re-engagement for those who went quiet.

All of CSA's communication

TEN FRONTS,
ONE MARKETING DEPARTMENT

For CSA we do not handle one piece of the communication: we handle all of it. From the photo shoot in the factory to the CRM that sorts the requests, every chapter below is work we do every day. And there is more on the way.

01The website

A NEW WEBSITE,
AND A BEAUTIFUL ONE

The new csaboxdoccia.it has just launched, and we are extremely proud of it. We designed and developed it from scratch with an editorial approach: full-page photos, videos, scrolling galleries, animations that accompany you down the page. In Italian, English and French.

Beneath the surface is a real catalogue: 126 models and 29 collections in a database that CSA manages on its own, from a bespoke admin panel. You can search by type, opening, profile, number of doors, glass thickness and finish, and the search suggests models as you type. There are pages for homes, hotels, yachts and motorhomes, and the blog with 97 articles brought over from the old website.

A website that collects data also has to be secure: we protected it before launch and made it very fast on mobile too. Redirects, set up page by page, take anyone arriving from the old addresses straight to the matching new page.

  • Catalogue with filters and instant search
  • Three languages, admin panel to manage products and content
  • Dedicated pages for homes, hotels, boats and motorhomes
126
models in the catalogue
97
blog articles in three languages
Visit csaboxdoccia.it
Il catalogo di csaboxdoccia.it: 126 modelli, 29 collezioni e le domande per trovare il box giusto
The catalogue: 126 models and the questions that help you find the right one.
La ricerca di csaboxdoccia.it con i suggerimenti mentre si scrive
Search that makes suggestions as you type.
Il nuovo sito CSA da telefono: L'arte della doccia
On mobile.
The Yachting page opens with this video: CSA enclosures are fitted on yachts too.
Box doccia angolare CSA Minerva in un bagno contemporaneo

02Configurator and quote

DESIGN YOUR ENCLOSURE
IN 3D

A made-to-measure shower enclosure is hard to picture. So the website has a 3D configurator: you choose the type and model, enter your bathroom's measurements, choose glass, profile and finish, and the enclosure takes shape in front of you, to be viewed from every side.

When the enclosure is ready, the quote request goes step by step: first who you are, homeowner, installer or showroom, then the model, the measurements and your contact details. Fewer fields to fill in, more requests arriving complete.

Il configuratore 3D di csaboxdoccia.it: Disegna il tuo box doccia, in 3D
The 3D configurator.
La richiesta di preventivo a tappe di csaboxdoccia.it: per chi è il box doccia, privato, installatore o showroom
The step-by-step quote, different for homeowners, installers and showrooms.
Box doccia angolare CSA Gioia in un bagno con le pareti in pietra chiara

03The micro-CRM

EVERY REQUEST,
A NAME AND A STORY

Requests used to arrive by email, scattered, and nobody knew where they came from. We built a bespoke micro-CRM for lead management inside the website's admin panel: quotes, messages and applications from new dealers all end up in one place.

Every request has its own record: who it is, what they asked for, the measurements, the page they wrote from, the page they first landed on, the campaign they came from. The CSA team marks it as new, in progress, quote sent, won or lost, filters by period, source or language, and exports everything to Excel. At last you can see which channel brings in real customers.

  • Quotes, contacts and new dealers in a single list
  • Source of every request, campaign included
  • Statuses, internal notes, saved filters and export
  • Protected access with two-step verification
Il CRM dei lead di CSA, con dati di prova: l'elenco delle richieste dal sito con filtri, stati e provenienza
The list of requests. The screenshots use test data.
Il pannello di CSA, con dati di prova: le richieste degli ultimi 30 giorni divise per tipo, stato e provenienza
The summary of the last 30 days.
Il CRM dei lead di CSA, con dati di prova: la scheda di una richiesta con misure, pagina d'ingresso e stato
A request record.

A catalogue of 126 models
is not something you browse. You search it,
and it has to answer straight away.

04Support and QR codes

ONE QR CODE,
THE RIGHT INSTRUCTIONS

An installer fitting an enclosure needs the instructions for that model, right now. We created a tool to access product sheets and assembly instructions online through a QR code: you scan the code on the packaging and land on the online archive, with the model's PDF and step-by-step videos.

On the website the same collection sits on the Support page, searchable by model, alongside the video tutorials, service centres and spare parts. Fewer phone calls to the company, fewer mistakes on site.

125
assembly sheets in PDF
851
assembly videos
La pagina Assistenza e ricambi di csaboxdoccia.it: istruzioni di montaggio, video tutorial, centri assistenza e ricambi
The Support and spare parts page.

05Dealers

359 DEALERS,
ONE MAP

A shower enclosure is bought from a dealer. So the website has a map with all 359 CSA showrooms and service centres, in Italy and abroad: type in your town or address and see the nearest ones, with distance and opening hours.

Anyone who wants to become a dealer applies from the same page, and the request goes straight into the CRM. And on social media we often remind people: do not choose from a screen, go and see it in person.

La pagina Rivenditori e showroom di csaboxdoccia.it, con la mappa dei punti vendita
The Dealers and showrooms page.
Post Instagram di CSA: un ragazzo con lo zaino legge una mappa in bagno, con l'invito a usare lo Store Locator
The post that leads to the store locator.
Bagno di una suite d'albergo con box doccia walk-in CSA

06Conversly

IT ANSWERS EVEN
AT ELEVEN AT NIGHT

The website has Conversly, our chatbot. It knows the catalogue, the enclosure types, the materials, the dealers and the support services, and answers at any hour: which enclosure fits an 80-centimetre alcove, where to find a nearby showroom, how to clean the seals.

When the question becomes a real request, it takes the person to the quote or to the right dealer. It is loaded so that it does not slow the website down: it only switches on when needed.

Box doccia a nicchia CSA Lia in un bagno con le piastrelle verdi
Box doccia su misura CSA in mansarda, con il cristallo tagliato sulla pendenza

07Photo and video shoots

THE FACTORY,
THE SHOWROOM, THE PEOPLE

We do the photo and video shoots ourselves: the plant, the production processes, the showroom, enclosures fitted in real bathrooms. And the reels with our presenter in the showroom, explaining the glass options in thirty seconds or why the shower enclosure should be chosen first.

These are the images that open the website's pages, run in the campaigns and fill the social feeds. A company that works to measure has to show how it works.

La sede CSA con il camion aziendale
The headquarters in Settimo Torinese.
The video on the Motorhomes page.
Box doccia CSA accanto a una vasca freestanding

08Social media

INSTAGRAM, FACEBOOK
AND TIKTOK

We run CSA's social media on Instagram, Facebook and TikTok with a tone you do not often see in the bathroom sector: we explain, we advise and we have fun. Reels with the presenter in the showroom, practical cleaning tips, carousels for people with a small bathroom, a motorhome or a yacht, and the odd meme in the shower.

Every piece of content has a specific audience, from the homeowner renovating to the hotel designer, and many become campaigns.

CSA on Instagram
Is your bathroom too small?
Post Instagram di CSA: un signore anziano sorridente con il deambulatore entra in un box doccia senza gradino
Reel di CSA: la presentatrice nello showroom mostra i campioni di vetro, Tutti i vetri per i box doccia in 30 secondi
Every glass option in 30 seconds.
Post Instagram di CSA: un ragazzo si asciuga i capelli nella doccia di un camper, con il titolo Fare la doccia senza allagare tutto il bagno
Reel di CSA: la presentatrice sfoglia una rivista di arredo bagno, Qualsiasi box andrà bene? Spoiler: no
Will any enclosure do? Spoiler: no.
Post Instagram di CSA: uno yacht in navigazione, con il titolo Quello che devi sapere prima di comprare una doccia nautica
Seals and cleaning.
Reel di CSA: meme sotto la doccia, Quando cerchi di far capire al tuo collega che sarebbe proprio il caso
And the odd meme.
Box doccia walk-in CSA in un loft con i mattoni a vista

09Campaigns and LinkedIn

META, GOOGLE
AND LINKEDIN

We run Meta ad campaigns for people thinking of redoing their bathroom, Google Ads campaigns for people already searching for a made-to-measure shower enclosure, and LinkedIn campaigns for people who design and buy for a living: architects, installers, hotels and large contracts.

We also manage the company's LinkedIn page, where CSA speaks as a manufacturer: production processes, certifications, projects for hospitality and boats. And every campaign is tracked all the way to the CRM, so we know which ad brought in which request.

  • Meta Ads for homeowners who are renovating
  • Google Ads on the searches of people who are choosing
  • LinkedIn Ads and company page for professionals
Box doccia a nicchia CSA con profilo nero
Box doccia CSA con vetro verde e parete in legno
Box doccia angolare CSA con profilo nero in un bagno con parete in legno

10Newsletter

AFTER THE QUOTE,
THE RIGHT EMAILS

We manage the newsletter and the automated emails. New subscribers receive a welcome. People who ask for a quote enter a dedicated flow, in Italian, English or French, with emails that help them decide while they wait for the reply. And those who went quiet are re-engaged with a sequence designed for them.

The lists update themselves: anyone who asks for a quote moves from the welcome list to the right one, without anybody having to move them by hand.

  • Welcome, post-quote and re-engagement
  • Three languages
  • Lists updated from website requests

The result

ALL THE COMMUNICATION,
ONE PARTNER

A new website, a CRM, a chatbot, social media, shoots, campaigns and newsletter, all connected. And a client we keep experimenting with: the next new features are already in the works.

10

communication fronts we handle for CSA

126
MODELS ONLINE
359
DEALERS ON THE MAP
851
ASSEMBLY VIDEOS
3
LANGUAGES

Who did what

QUESTIONS ABOUT THIS PROJECT

Who built the new CSA Box Doccia website?

The new csaboxdoccia.it was designed and developed by Digital Runner, a digital marketing agency in Turin. It has a catalogue of 126 models in 29 collections, a 3D configurator, a step-by-step quote request and a map of 359 dealers and service centres, and is available in Italian, English and French.

How does CSA manage quote requests?

With a lead micro-CRM built by Digital Runner inside the website's admin panel: quotes, contacts and dealer applications arrive in a single list, with the source of every request, processing statuses, internal notes and Excel export.

How do you find the assembly instructions for CSA shower enclosures?

By scanning the QR code on the packaging, which leads to the model's online product sheets and assembly instructions, or from the Support page on csaboxdoccia.it. The tool was created by Digital Runner.

Who runs CSA Box Doccia's social media and campaigns?

Digital Runner handles all of CSA's communication: Instagram, Facebook and TikTok, the LinkedIn page, photo and video shoots, campaigns on Meta, Google Ads and LinkedIn, the Conversly chatbot on the website and the newsletter.

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