GLOSSARY
Performance Max
DEFINITION
Performance Max is an AI-driven Google Ads campaign type. With a single campaign it shows ads across Search, Shopping, Display, YouTube, Gmail, Discover and Maps, starting from copy, images, a product catalogue and audience signals.
It performs when it gets quality images and copy, a tidy product catalogue, audience signals and goals with an economic value. Without them, it tends to spend where selling is easiest, often on people who were already searching for your brand and would have bought anyway.
It should run alongside well-built Search campaigns and be measured with brand searches kept separate. It is one of the Google Ads specialisms we manage.
