STRATEGY & DATA
Transforming CRO with the Jobs to be Done (JTBD) framework
This article looks at the Jobs-To-Be-Done (JTBD) framework in digital marketing and how it can improve Conversion Rate Optimisation (CRO). It…
Ideas and strategies
Blog
Articles, page 9
STRATEGY & DATA
6 essential metrics for B2B lead management
Discover the key metrics for B2B marketing: conversion rate, CPA, lead quality, lead velocity, sales cycle length and CLV. Essential for effective…
SOCIAL & CONTENT
Using cognitive biases in marketing to build a successful brand
This article explores how cognitive biases influence digital marketing, focusing on social proof, brand authority and price anchoring: essentials for…
ADVERTISING
Getting the most out of Google Ads for small businesses
The article looks at how effective Google Ads can be for small businesses, highlighting the strategic choice of keywords, the importance of landing…
SOCIAL & CONTENT
Social media marketing strategies: mastering information overload
Avoiding excessive posting and focusing on quality content is crucial for keeping engagement up. Stories offer a more spontaneous, immediate…