ADVERTISING
LinkedIn Ads for B2B: how they work, what they cost and which formats to use
LinkedIn Ads let you show ads to people chosen by job role, industry, company size and seniority. In this guide we explain why they work differently…
Ideas and strategies
Blog
Articles, page 6
SOCIAL & CONTENT
A guide to content repurposing: reusing social content to maximise ROI
Content repurposing has become a pillar of effective digital marketing, turning a single piece of content into dozens of formats adapted to each…
STRATEGY & DATA
The future of the B2B customer journey: personalisation, AI and human contact
The B2B customer journey has become fragmented, collective and unstable. Today you need an up-to-date map that takes account of every touchpoint,…
ADVERTISING
Call ads: the secret weapon for warm leads
Call ads are the most direct way to get in touch with people who are genuinely interested. Meta now optimises them for 60-second conversations,…
STRATEGY & DATA
Beyond the MQL: how to build a B2B funnel that generates revenue, not just leads
The MQL has lost its meaning if it isn't followed by real revenue. Building an effective B2B funnel takes a systemic approach: every stage needs…
STRATEGY & DATA
Digital marketing ROI: the key metrics and tools for measuring it
Measuring digital marketing ROI is essential for assessing how effective your investments are and optimising your strategies. The key metrics include…
AUTOMATION & AI
Mobile marketing: strategies for reaching your customers wherever they are
Mobile marketing is the heart of digital strategy, built on personalisation, speed and mobile-first. Apps must be light, smart and increasingly…
ADVERTISING
PPC campaigns: how to manage pay per click with AI, targeting and budget
Pay per click has entered a phase in which artificial intelligence and predictive targeting matter as much as keyword choice. Campaigns can no longer…
WEB & E-COMMERCE
UX marketing: why user experience matters for the success of your marketing
UX marketing is the key to turning visitors into loyal customers by putting the user at the centre of the digital experience. It's not just about…
SOCIAL & CONTENT
Content marketing beyond the noise: a map for content that converts
Content marketing today is no longer about quantity, but about quality, authenticity and strategy. The user is at the centre: you need original,…
AUTOMATION & AI
Marketing automation: what it is, how it works and practical examples (B2B included)
Marketing automation is the use of software to trigger marketing actions automatically based on contacts' behaviour: emails, CRM updates, alerts to…
SEO & GEO
E-commerce SEO: advanced strategies to dominate search
SEO for e-commerce is essential for standing out online and attracting customers who are ready to buy. Winning strategies are built on keywords…