AUTOMATION & AI
Claude Cowork: what it is, how it works and how to use it for marketing
Claude Cowork isn't a chatbot you ask questions. It's a workspace where the model knows your brand, your files and your instructions, and applies…
Ideas and strategies
Blog
Articles, page 4
AUTOMATION & AI
Email marketing automation: what it is, which flows work and how to choose the tools
Email marketing automation sends messages automatically when a contact takes an action: signing up, abandoning a basket, visiting a page. In 2024…
WEB & E-COMMERCE
Food ecommerce: how to build the sales funnel from first order to loyal customer
Selling food online isn't something you can improvise: you need a funnel that takes the customer from the first click through to repeat purchase.…
AUTOMATION & AI
Prompt engineering for marketing: how to write effective instructions for ChatGPT, Claude and Gemini
Writing a good prompt isn't a matter of luck; it's a skill you can learn. This article explains how to structure effective instructions for the three…
STRATEGY & DATA
Food marketing: how food companies win online
Digital food marketing works when it starts from clear positioning and consistent communication across every channel. Content that adds real value,…
ADVERTISING
Google Ads remarketing: how to win back people who have already visited your website
Google Ads remarketing lets you win back people who have already shown interest, without starting from scratch every time. Audience lists are the…
STRATEGY & DATA
Gym marketing: how to win and keep members
Gym marketing doesn't end with the new-year campaigns. Winning and keeping members takes concrete tools: a well-kept Google Business Profile, a…
ADVERTISING
TikTok Ads: why most campaigns fail to deliver results
TikTok Ads remain one of the paid channels with the lowest CPM on the Italian market, but most campaigns fail for one specific reason: they import…
ADVERTISING
Performance Max: what PMax campaigns are, how they work and when to use them
Performance Max is the Google Ads campaign type in which Google's AI places ads across Search, Display, YouTube, Gmail, Discover and Maps, starting…
SOCIAL & CONTENT
Social media content plan: how to build one instead of posting at random
A social media content plan is the tool that turns random posting into a measurable strategy. Without one you waste time, lose consistency and talk…
STRATEGY & DATA
Marketing for craft breweries: how to grow in today's market
In today's market, product quality is only the first step: to really stand out, a craft brewery needs a marketing strategy that turns its production…
AUTOMATION & AI
Email marketing for sports events: from the stands to the inbox
Email marketing for sports events is a key tool for turning fans into loyal buyers. Through segmentation and personalised content, it lets you…