SEO & GEO
Local event SEO: the strategy for maximum visibility
Local event SEO is essential for reaching a nearby audience with a strong intention to attend. An optimised event page, with localised content and…
Ideas and strategies
Blog
Articles, page 5
STRATEGY & DATA
Running in Italy: an ecosystem to decode
Running grew strongly in Italy in 2024: 53,825 marathon finishers (+16%) and almost 160,000 in half marathons, a sign that it's no longer a niche but…
STRATEGY & DATA
How to find sponsors for a running race: 5 digital strategies to win them over
Finding sponsors for a running race today calls for a different approach: brands no longer buy "logos" but "audiences" and a measurable ROI. The…
SOCIAL & CONTENT
Social media for breweries: more than photos of bottles
Managing social media for breweries takes a strategy that goes beyond a simple photo of a bottle. Many breweries make the mistake of using social…
ADVERTISING
CTV advertising: the battle between Magnite and The Trade Desk, explained simply
A strategic battle is under way for control of CTV advertising between the "buyer" The Trade Desk (TTD) and the "seller" Magnite. TTD launched its…
STRATEGY & DATA
Sports digital marketing: building community and B2B value in running
Sports digital marketing is essential to turning a running event into a success. The article explains how this strategy isn't just about selling race…
ADVERTISING
The evolution of Google Ads: 25 years that revolutionised digital marketing
Google Ads, born 25 years ago as AdWords, revolutionised digital marketing by introducing pay-per-click based on search intent. Over the years the…
STRATEGY & DATA
How to promote a running race: the winning strategy for a sell-out
Increasing the number of entrants to a running race takes a clear strategy. Starting from the importance of creating a high-quality event, the…
ADVERTISING
Christmas marketing: our AI and omnichannel guide to delight and convert
Traditional Christmas marketing is no longer enough to stand out. This article is a practical guide showing how combining artificial intelligence…
AUTOMATION & AI
B2B lead nurturing: what it is, how it works and workflow examples
B2B lead nurturing is the process of guiding contacts towards a purchase with targeted content and automated flows. In this guide we explain what it…
STRATEGY & DATA
B2B marketing budget: a guide to allocating it strategically and successfully
A B2B marketing budget isn't static: it has to adapt to the market. You start from the goals, not the costs. Digital accounts for up to 70%, but…
SEO & GEO
GEO (generative engine optimisation): what it is and how to get cited by AI Overviews, AI Mode and ChatGPT
Generative engine optimisation (GEO) is the work that makes a website citable by answer engines: Google's AI Overviews and AI Mode, ChatGPT and…