SOCIAL & CONTENT
Social media trends: the 2024 data and the trends that shaped the sector
This report analyses the social media trends of 2024: usage data, how Facebook, Instagram, X and TikTok performed, emerging trends and forecasts for…
Ideas and strategies
Blog
Articles, page 8
SOCIAL & CONTENT
A guide to Reels: strategy, formats and creators for vertical video marketing
There's a fundamental difference between publishing Reels and building a vertical video strategy that delivers results. In this guide we look at the…
SOCIAL & CONTENT
Instagram strategy: why quality beats quantity in your feed
Many businesses think that posting as much as possible on Instagram is the key to growth. In reality the algorithm rewards engagement, and too many…
WEB & E-COMMERCE
Cybersecurity: how to protect your data and your brand's reputation
Our growing reliance on digital technologies has opened up new opportunities for companies to reach consumers in innovative and effective ways.…
ADVERTISING
TikTok advertising: a complete guide to the available ad formats
The main ad formats available on TikTok, such as In-Feed Ads, TopView Ads, Branded Hashtag Challenge and others, highlighting their advantages in…
ADVERTISING
TikTok Ads vs Instagram Ads: which platform is better for your business?
TikTok and Instagram offer unique opportunities for digital marketing, but the choice of platform depends on your audience and your business goals.
ADVERTISING
Influencer marketing on TikTok: how to build advertising into your brand
Find out how to get the most out of collaborations with influencers to promote your brand on TikTok and increase ROI.
AUTOMATION & AI
Why B2B companies should choose an AI chatbot over live chat with an operator
An introduction to AI chatbots. In the competitive landscape of B2B marketing, adopting advanced technology has become a necessity for staying ahead.…
SEO & GEO
20 + 4 reasons why a page isn't ranking
We look in detail at the various reasons why a web page might fail to rank well. We offer practical advice and strategies for tackling these…
AUTOMATION & AI
Email marketing: the mistakes to avoid and how to choose a platform
From printed newsletter to inbox: in this article we trace the evolution of email marketing, list the most frequent mistakes (too little…
AUTOMATION & AI
Artificial intelligence in B2B marketing: where it helps, how to introduce it and what not to delegate
Artificial intelligence is now part of almost every marketing tool, but in B2B it only delivers results if it starts from clear goals and clean data.…
SOCIAL & CONTENT
The principles of persuasion in digital marketing: Robert Cialdini's lesson for B2B and B2C
Robert Cialdini, psychologist and professor emeritus of psychology and marketing, is one of the leading experts on persuasion, and his book…