STRATEGY & DATA
Omnichannel marketing: offer a seamless customer experience on every channel
Omnichannel marketing lets you create a smooth, consistent customer experience across all channels, overcoming the fragmentation typical of…
Ideas and strategies
Blog
Articles, page 7
SOCIAL & CONTENT
Social listening in Italy: listen to your audience and gain valuable insights
Social listening lets you hear in real time what people are saying about your brand, your competitors and your sector on social media. It's a…
WEB & E-COMMERCE
The future of e-commerce is already here: Google I/O 2025 and AI in online shopping
Google I/O 2025 ushered in the future of e-commerce with "Shop with AI Mode", which lets people buy directly from search results. This AI revolution…
STRATEGY & DATA
First-party data: building relationships of trust with your customers
First-party data, collected directly from customers, lets you personalise campaigns and improve loyalty. This information, gathered in line with…
SOCIAL & CONTENT
Podcast marketing: why podcasts work and how to use them in your business
Podcasts are effective tools for winning customers and building engagement. The format, in video too, allows a more direct and authentic connection…
SOCIAL & CONTENT
Social commerce in Italy: turn your fans into paying customers
Social commerce turns social profiles into direct sales channels through platforms such as Instagram, TikTok, Facebook, Pinterest and WhatsApp…
STRATEGY & DATA
Data-driven marketing: how to make marketing decisions based on data
Data-driven marketing replaces gut feeling with analysis based on real data. Personalisation and budget optimisation are now essential for success.…
ADVERTISING
Micro-influencers in Italy: the secret to authentic, effective marketing
Marketing in Italy is making growing use of micro-influencers, thanks to their strong ties with specific niches and high engagement rates. With a…
SOCIAL & CONTENT
Short-form video marketing: winning strategies for TikTok and Instagram Reels
The spread of TikTok and Instagram Reels has transformed how content is consumed, favouring short, dynamic videos optimised for mobile devices.…
SEO & GEO
Voice search SEO: the next frontier in Italy?
Voice search SEO is changing the way Italians search online, thanks to smart devices and voice assistants. Long-tail and local searches are on the…
AUTOMATION & AI
Suspicious emails: how to spot and protect yourself from fake intellectual property infringement notices
Suspicious emails reporting fake intellectual property infringements are a growing threat. Scammers exploit the fear of legal action to extort data…
WEB & E-COMMERCE
European Accessibility Act (EAA): what changes from 28 June 2025
The European Accessibility Act (EAA) marks a significant turning point for the web and digital in Europe. From 28 June 2025, companies providing…