SEO & GEO
Core Web Vitals: what they are and how to optimise them for SEO
Core Web Vitals are the three metrics Google uses to measure the quality of a website: LCP for loading, INP for responsiveness, CLS for visual…
Ideas and strategies
Blog
Articles, page 3
SEO & GEO
The difference between SEO and SEM: which one to choose for your business
SEO and SEM aren't the same thing, even though they're often confused. SEO builds organic traffic over time, with no cost per click but with results…
ADVERTISING
Google Ads pricing: how much a campaign costs
How much does it cost to advertise on Google Ads? In our new guide we look at Google Ads prices industry by industry, from €1.50 per click in…
SEO & GEO
Search intent: what it is and how to use it in your SEO strategy
Search intent is the real intention behind a Google search: to learn something, compare, buy or reach a specific website. Understanding it is…
AUTOMATION & AI
Mandatory AI Act training: what Article 4 requires and who it applies to
The AI literacy obligation in Article 4 of Regulation (EU) 2024/1689 has applied since 2 February 2025 and covers every company that uses artificial…
AUTOMATION & AI
Artificial intelligence for SMEs: 7 ways to use Claude in your business
A practical guide to how an Italian SME can use Claude today: writing content, mockups without a designer using Claude Design, an assistant with…
ADVERTISING
AI Max for Google Ads: what it is, how it works and why it will change your campaigns
AI Max is the AI layer Google has added to Search campaigns: it expands keywords with broad match, generates copy variants and routes traffic to the…
SOCIAL & CONTENT
TikTok Shop in Italy: what it is, how it works and why your business should be there
TikTok Shop arrived in Italy in March 2025 and lets you sell directly in the app through tagged videos, live shopping and product showcases, with no…
STRATEGY & DATA
Industrial marketing: B2B digital strategies for manufacturing SMEs
Industrial marketing for Italian manufacturing SMEs needs a structured digital approach, very different from B2C: decision cycles are long and three…
AUTOMATION & AI
Business process automation with n8n: a guide for Italian SMEs
Business process automation is now within reach of Italian SMEs too, thanks to tools such as n8n that don't require programming skills. With a visual…
AUTOMATION & AI
Claude Design: how to create mockups and visual briefs without a designer
Claude Design is the visual feature built into Claude.ai that lets you create mockups, landing pages, email layouts and presentations directly in…
SOCIAL & CONTENT
Is LinkedIn Premium worth it? 2026 prices and the right plan
LinkedIn Premium isn't a single product. In 2026 the plans range from around €30 a month for Career to €120 for Sales Navigator Core, and over a year…